The Importance of Pop-Ups and the Offline Customer Experience
What Marvin Gaye Knew It was more than 50 years…
Retail
Timberland
GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign
What Retailers Can Learn from Toys ‘R’ Us
The news that Toys ‘R’ Us has begun shutting down…
Athleta
How Athleta kept brand awareness and in-store visits active during the holidays.
Timberland
How Timberland used location data to inspire urbanites to take their own outdoor adventures.
L’Occitane
How L’Occitane used proximity targeting to capture the magic of golden hour.
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel…
Goodwill
How Goodwill gathered audience insights and spiked nationwide donations.
Did Amazon’s Acquisition of Whole Foods Make it More Accessible to Low Income Households? Location Data Reveals the Answer
There’s been much reported in the news lately about Amazon—from…
Can Experiences Help Save Ailing Retailers?
According to Fortune, spending on travel, recreation, and eating out…
Foot Traffic Trends and Location Targeting Spell Happy Holidays for Retail Stores
There’s no way to overstate the importance of the holiday…
Innovation and Insights Changing Retail Marketing
Frustrated shoppers are all too familiar with disappointing retail experiences:…