Apply GroundTruth’s Real World Visitation Data to Your Programmatic Campaigns
The places people go are truer indicators of habits and intent than what they do online. That’s why GroundTruth leverages data from the physical world to build unique audience and targeting solutions that help our clients reach the right people at the right time with the right message.
Ways to Activate with GroundTruth
Private Marketplaces (PMP)
Mobile ad solution where we curate inventory that matches your audiences and make it available as a PMP.
- Simplifies buying: Media and Audiences in one place
- Provides foot traffic measurement
- Offers access to the full range of GroundTruth’s location-based targeting capabilities:
ProximityBlueprints (On-Premise)AudiencesNeighborhoodsWeather
Programmatic Audience Data
Our extensive list of intent-based audiences in the DSP of your choice.
- Offers access to GroundTruth verified audience data
- Drives performance through better audience targeting
- Reach people on any channel or device covered by your DSP, including:
MobileDesktop CTV
Thousands of Effective Audience Segments
Pre-packaged audiences are ready to activate through all major DSPs.
Brand Categories
Location Audience
Your Brand Category
Brands
Location Audience
Your Brand Category
Location Audience
Competitive Brand Visitors
Behavioral Segments
Behavioral Audience
Suburban Moms
Behavioral Audience
Sport Enthusiasts
Ready to Get Started?
Learn how our ad products can drive real business results.