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Strategy Guides

Timely marketing guides to help create performance-driven campaigns.

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Media Tactics to Maximize Return on Ad Spend

Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!

Strategy Guide – Game Day

This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!

2023 Holiday Strategy Guide – Retail

Download GroundTruth's holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.

Ace Your 2023 Back-to-School Campaign

Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.

Auto Marketer’s Manual

Insights and actionable dealership marketing strategies to reach your key audiences, drive them to your location, and measure direct marketing impact on your bottom line.