Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
Retail
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
GroundBreakers of Brick-and-Mortar: A Storytelling Retail Model at Macy’s
In this blog series, each month we will highlight brands…
Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going…
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are…
What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)
As we continue with this blog series, we will be…
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by…
Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan…