CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
CPG/Shopper Marketing
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
The Shifting Landscape of Consumer Behavior
What to think about in times of rapid change. To…
Here’s How Grocery and CPG Brands Can Better Serve Their Customers in Times of Rapid Change
At this very moment, the retail landscape is changing in…
5 Best Fitness Marketing Practices To Advertise Your Fitness Studio
As consumers continue to invest in their health and fitness,…
Store Visits vs Ad Engagements: Which is Best for Sales Lift?
One of the biggest challenges facing digital marketers today is…
Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.