Family-Owned Pet Food Brand
How this pet food brand ultimately drove 1k visits to pet supplies retailer locations while building brand awareness among key audiences.
CPG/Shopper Marketing
The Lean: CPG Insights Brief
In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.
Ace Your 2023 Back-to-School Campaign
Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.
GroundTruth On-Location at Brand Insider Summit: CPG
November 12, 2022 — November 15, 2022
Holiday Insights Spotlight
GroundTruth's location insights can help predict valuable consumer trends, inform strategic opportunities, and provide insights into the 2022 holiday season.
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
Best Practices: Setting Up Summer Season Strategies for CPG and…
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
The summer season sizzles with an increase in backyard bbqs, pool days, summer wardrobes, and jet setting.
GroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 2
Tune in to Part 2 of GroundTruth’s Year-In-Review series that looks into 2021 market insights and 2022 strategies for the restaurant, retail, and CPG industries.
GroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists.
The Sola Company
How The Sola Company gained shelf space at 400 more Walmart locations by driving more shoppers to stores.
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior…