Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Technology
4 Questions to Ask Your Location-Based Advertising Company
Make sure you’re asking your location-based advertising company the right questions. Learn about the GroundTruth advantage as a location-data company.
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries
Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries…
March Madness: An Opportunity to Leverage Convergent TV
What is convergent TV & how can your small business leverage the intersection between linear TV and CTV? Learn how GroundTruth can help your convergent TV ad strategy.
Emerging Tech & Consumer Trends: What to Expect in 2022
Due to the constant need for brands to adjust their plans in real-time, planning cycles have become more of a sprint than a marathon.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies
The new year can often mean new goals, new jobs, and new experiences.
Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies
The new year can often mean new goals, new jobs, and new experiences.
The 2022 Consumer Brand Journey Starts by Opening the Front Door
Advertising should drive awareness, create interest, influence action, and solve…
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
2021 Summer Foot Traffic Signals Positive Holiday Shopping Season
Interested in seeing how 2021 summer foot traffic affects the holiday shopping season? Check out GroundTruth's blog based on insights from The Lean: Travel and the Foot Traffic Tracker.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.