New & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising Strategies
GroundTruth announced today the launch of several new capabilities that will expand the reach of location-based marketing through cross-device channels.
Read MoreGroundTruth Expands Location Targeting Beyond Mobile With Connected TV and Desktop to Optimize Online Advertising StrategiesGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising Campaigns
GroundTruth announced a new partnership and integration with Yext, Inc., the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform.
Read MoreGroundTruth and Yext Integration Offers Marketers Ability to Create Location-Based Mobile Advertising CampaignsGroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy Rating
Validated by Numerator, the accuracy rating underscores the need for accurate, effective and reliable data to drive insightful location-based marketing campaigns.
Read MoreGroundTruth Announces Results of 2020 Location Accuracy Audit, Garners a 96.2% Accuracy RatingiHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives Alliance
Global Media, Technology and Entertainment Leaders Pledge Over 1 Billion Impressions to Help Slow the Spread Of COVID-19 among Generation Z and Millennials*
Read MoreiHeartMedia & ICX Media Come Together in Support of the Centers for Disease Control and Prevention to Form the MediaSavingLives AllianceGroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group
TAG Certified Against Fraud Seal Demonstrates GroundTruth’s Leadership and Commitment to Promoting a Safe and Fraud-Free Advertising Ecosystem.
Read MoreGroundTruth Earns Recertification Against Fraud from the Trustworthy Accountability Group