Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Cost Per Visit (CPV)
What is Cost Per Visit (CPV)? CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only…
Cross-Device Targeting
What is Cross-Device Targeting? Cross-device targeting is the ability to target users on different devices, such as mobile, desktop, and…
CTV
What is CTV? CTV, or Connected TV, is a device that connects to a television to provide streaming services. CTV…
CTV Advertisements Cost
How Much Do CTV Advertisements Cost? Connected TV, or CTV, advertisements usually cost between $20-$50 per thousand impressions. The pricing…
Custom Audiences
What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes,…