Complete Guide to Display Advertising
Learn about the different types of display ads, how to measure display ad performance and best practices in our Complete Guide to Display Advertising.
Marketing
GroundTruth
Cracking 2022 Easter Trends
Download GroundTruth's latest 2022 Easter Strategy Guide to understand last year's trends, uncover this year's predictions, and explore key tactics to drive sales and visits.
Crafting a Powerful Omnichannel Strategy with Cross-Device Targeting
Learn how to create an omnichannel marketing strategy by using cross-device targeting to successfully advertise to your prospective customer.
Sharpen Your GroundTruth Ads Manager Skills
As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.
Top 2021 Holiday Shopping Trends
The 2021 holidays are upon us. With unusual challenges ahead, brands and retailers will have to navigate several variables in order to win this holiday season.
Summer Essentials
Key visitation trends Memorial Day Weekend 2021.
No Kid Hungry
How No Kid Hungry and GroundTruth teamed up to quickly connect Texans impacted by winter storms with crucial food benefits.
Why GroundTruth is One of Ad Age’s Best Places to Work
Though COVID-19 has fundamentally changed the way we all work, the work goes on. And when GroundTruth was recently named one of Ad Age’s 2021 Best Places to Work, a list highlighting companies that have managed to get “the job…
Cracking Consumer Trends this Easter
Much has changed over the last year, but some things always stay the same — including the return of the spring holidays we know and love. With St. Patrick's Day, Passover, and Easter on the way, many marketers are wondering how the pandemic will affect [...]
Shopper Trends: Summer Season Sizzle
Shopper Trends: Summer Season Sizzle Date: Tuesday, March 23, 2021 A new season means a fresh start for consumers and brands alike. As the summer months roll in, the demand shifts from snow shovels and soups to cookout gear and…
2021 State of the Market: Key Industry & Consumer Trends
2020 Consumer Trends That Will Continue to Impact Brands in the New Year.
Health Care
How a solutions provider helped a health care client create awareness and increase daily visits.