News – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Thu, 04 Apr 2024 15:54:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png News – GroundTruth https://www.groundtruth.com 32 32 Rosie O’Meara named CEO of GroundTruth https://www.groundtruth.com/article/rosie-omeara-named-ceo-of-groundtruth/ Wed, 03 Apr 2024 12:12:00 +0000 https://www.groundtruth.com/?post_type=article&p=461789 Former Chief Revenue Officer’s deep background in client service will accelerate growth.

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New York, NY (April 4, 2024) – GroundTruth, the media platform that drives in-store visits and other real business results, announced that Rosie O’Meara has been appointed Chief Executive Officer, succeeding Steve McCarthy who will remain on the board. With a strong track-record of client service and deep knowledge of the advertising marketplace, O’Meara is set to usher in a new era of growth for GroundTruth.

Formerly GroundTruth’s Chief Revenue Officer, O’Meara has been instrumental to the company’s strategy and expansion within adtech since 2019. This includes adding performance CTV to GroundTruth’s offering, the acquisition of Addy, and expanding into the reseller marketplace.
“We’ve built incredible momentum over the last few years under Steve’s leadership. He’s recruited an industry-leading executive leadership team that is helping our clients achieve real business results everyday, despite an increasingly expensive and complicated advertising landscape,” O’Meara said. “I’m excited to build upon this foundation and lean into the things our clients need from GroundTruth and the advertising industry, driving our next phase of growth.”

As a 2022 Top Women In Media and AdTech honoree, O’Meara has been recognized as a Tech Trailblazer for her impact on the greater digital media and advertising technology community. Her industry insights, views on the impact of cultural change and professional accomplishments have all been featured at major industry events and leading publications. She is also a celebrated board member of the DPAA and WE.DOOH, the DPAA’s women empowerment group.

Before joining GroundTruth, Rosie served as Vice President of Customer Success & Mobile Initiatives at a4Media. She joined a4Media through their acquisition of mobile ad platform Zapp360 in 2018. As CEO of Zapp360, she built and grew the business into a profitable SaaS mobile marketing platform for local media companies.

"Rosie knows our customers and their needs better than anyone else in the company,” said Brandon Rhoten, Chief Marketing Officer for GroundTruth. “She’s the perfect choice to ensure GroundTruth delivers real business results for our clients. The future for both our company and our customers couldn’t be brighter."
Rosie O’Meara

Chief Executive Officer, GroundTruth

About GroundTruth

GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, GroundTruth creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. Learn more at groundtruth.com.

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]]> GroundTruth Recognized as Best Geolocation Platform in 2023 MarTech Breakthrough Awards https://www.groundtruth.com/article/groundtruth-recognized-as-best-geolocation-platform-in-2023-martech-breakthrough-awards/ Thu, 17 Aug 2023 16:45:00 +0000 https://www.groundtruth.com/?post_type=article&p=459690 Awards Program Recognizes Standout Advertising Technology That Is Driving Tangible Outcomes.

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]]> NEW YORK – August 17, 2023 – GroundTruth, a leading media platform company powered by real-world behaviors, has been selected as the winner of the “Best Geolocation Platform” award in the sixth annual MarTech Breakthrough Awards program. Conducted by MarTech Breakthrough, a leading market intelligence organization, the award program recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today.

“GroundTruth exemplifies breakthrough innovation by showcasing the transformative effect that leveraging advanced technologies and data-driven strategies based on real-world behaviors can have on driving tangible outcomes for marketers. The Company’s wide array of powerful functionalities empower marketers to maximize the impact of their campaigns,” said James Johnson, Managing Director at MarTech Breakthrough. “By utilizing precise audience targeting and leveraging real-world behaviors, brands can ensure their marketing efforts are focused on the most relevant and receptive audience segments. Precise targeting from the start of a campaign results in reaching marketing goals.”

GroundTruth’s media platform allows brands to harness real-world behaviors like visitation to generate real business results, such as measured foot traffic through CTV, mobile, and other digital mediums. With its on-screen interactivity and built-in call-to-action, GroundTruth ads give marketers a way to immediately interact with consumers and measure the effectiveness that it has on driving online and offline visits.

“The number one priority for marketers right now is driving measurable business growth,” said Brandon Rhoten, CMO of GroundTruth. “Marketers depend on us to connect the dots between media spend and real business results. We thank MarTech Breakthrough for recognizing our media platform and its ability to drive foot traffic, media efficiency, and ultimately achieve real business objectives.”

Powering GroundTruth’s media platform is its proprietary mapping technology, Blueprints, designed specifically for location-based advertising. Blueprints make it possible for marketers to create and execute ad campaigns that precisely target relevant audiences and generate real business results like in-store visitation. With a database of over four million Blueprints, marketers have the confidence that their campaigns are capturing in-store visitation accurately.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work, and success in a range of marketing, sales, and advertising technology-related categories, including marketing automation, customer experience, performance marketing AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 3,500 nominations from over 19 different countries throughout the world.

About GroundTruth

GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results. Using observed real-world consumer behavior, like location and purchase data, it creates targeted advertising campaigns across all screens for advertisers. GroundTruth then measures how consumers respond to the campaigns – including if they physically show up to a location or website – to understand the real business results generated by a brand’s advertising. GroundTruth’s proprietary Location, Place, and Visitation data sets are accredited by the Media Ratings Council and trusted by thousands of brands and their agencies. Learn more at GroundTruth.com.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

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]]> Podcast: Rosie O’Meara – Changes Overnight https://www.groundtruth.com/article/podcast-rosie-omeara-changes-overnight/ Tue, 28 Mar 2023 12:43:00 +0000 https://www.groundtruth.com/?post_type=article&p=459744 Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.

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The goal of the Stirista podcast is to chat with industry leaders and get their take on the current challenges of the market. Stirista speaks with Rosie O’Meara, GroundTruth Chief Revenue Officer, to learn about the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity. Listen to the full podcast here

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]]> Podcast: Brandon Rhoten, CMO, GroundTruth https://www.groundtruth.com/article/podcast-brandon-rhoten-cmo-groundtruth/ Fri, 03 Mar 2023 13:47:00 +0000 https://www.groundtruth.com/?post_type=article&p=459746 Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.

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Advertising Week’s AW360 speaks with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.

Listen to the full podcast here

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]]> Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half https://www.groundtruth.com/article/marketing-briefing-the-outlook-for-q2-is-mixed-but-marketers-hopes-grow-for-a-better-2nd-half/ Tue, 28 Feb 2023 13:51:00 +0000 https://www.groundtruth.com/?post_type=article&p=459747 GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.

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If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now.

Read the full article here

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]]> Why This Marketing VP Left Wendy’s To Join A Location Data Vendor https://www.groundtruth.com/article/why-this-marketing-vp-left-wendys-to-join-a-location-data-vendor/ Thu, 02 Feb 2023 13:56:00 +0000 https://www.groundtruth.com/?post_type=article&p=459749 Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.

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FAdExchanger sits down with Brandon Rhoten, newly appointed GroundTruth CMO, to discuss why tangible outcomes are important when selecting any media partner to work with. Before joining GroundTruth in September, Brandon spent three years as global CMO of Potbelly, one year as global CMO of Papa Johns and six years as VP and head of advertising, media and digital marketing at Wendy’s.

Read the full article here

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]]> GroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive Year https://www.groundtruth.com/article/groundtruth-named-to-ad-ages-best-places-to-work-for-3rd-consecutive-year/ Mon, 23 Jan 2023 13:59:00 +0000 https://www.groundtruth.com/?post_type=article&p=459750 Recognized for its inclusive and equitable culture GroundTruth continues to be the destination for innovative and driven talent.

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NEW YORK – January 23, 2023 – GroundTruth, a leading media platform company powered by real-world behaviors, is once again honored to announce it has been named one of the 2023 Ad Age Best Places to Work. This is the third consecutive year that GroundTruth has earned this highly regarded distinction. The award represents the company’s inclusive and equitable culture made up of the most innovative and committed talent in the industry.

Ad Age Best Places to Work 2023 Award honors 50 companies that did a standout job over the past year as the ad business met the challenges of a weakening economy, changing media market, and a continued tight talent pool. The annual survey and awards program is designed to identify, recognize, and honor the best employers in the North American marketing industry. The exclusive list is broken into two categories representing the top 25 companies with under 200 employees and the top 25 companies with 201+ employees, in which GroundTruth ranks.

“Congratulations to the team for achieving this remarkable accomplishment,” said Stephen McCarthy, Chief Executive Officer of GroundTruth. “Being named to the Ad Age Best Places to Work for the third year in a row is a tribute to the culture driving our business forward every day. I’m so humbled and proud to be part of such an incredible milestone.”

Ad Age Best Places to Work identifies and honors the top employers across the marketing and media industry, centered on a written submission from the employer and survey responses directly from their staff. Ad Age’s scoring system factors in employee responses on topics including pay and benefits and seven other core focus areas (75% of the score) and a company’s policies and practices on areas including pay and benefits, work/life balance, recruitment, training and development (25% of the score).

Since 2009, GroundTruth has grown to hundreds of team members that serve marketers across every industry, including auto, CPG, restaurant, and retail. The company’s growth-oriented culture is supported by a flexible, entrepreneurial environment that focuses on allowing every team member to develop and grow their professional careers. GroundTruth’s Diversity, Equity, Inclusion, and Belonging (DEIB) programs ensure that everyone on the team has a voice and the opportunity to help shape company culture through dialogue, workshops, and open forums to share their points of view.

“The tight labor market forced every business in the industry to compete for talent, and the 2023 Best Places to Work winners proved the value of understanding what employees want today,” said Dan Peres, president and editor-in-chief of Ad Age. “Companies will face challenges this year with the economy and ongoing effects of the pandemic, but winning workplaces understand that taking care of employees is central to business success.”

Throughout 2022, GroundTruth’s talent base has continued to grow across several disciplines and practice areas. To check out the company’s job openings, visit www.groundtruth.com/careers.

For more on GroundTruth’s Ad Age Best Place to Work 2023 ranking, visit the official article here.

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]]> Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World https://www.groundtruth.com/article/dealership-marketing-navigating-automotive-advertising-in-a-post-pandemic-world/ Mon, 27 Jun 2022 14:37:27 +0000 https://www.groundtruth.com/?post_type=article&p=454836 Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.

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]]> In the following Q&A, Automotive News chats with Rosie O’Meara, GroundTruth CRO alongside John DeMarco from Experian Automotive, and Tara Rego from Spectrum Reach for their takes on various aspects of automotive marketing in a post-pandemic world.

 

Read the full article here

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]]> How CTV Advertising Will Continue to Disrupt the Game https://www.groundtruth.com/article/how-ctv-advertising-will-continue-to-disrupt-the-game/ Wed, 27 Apr 2022 15:14:51 +0000 https://www.groundtruth.com/?post_type=article&p=450937 Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.

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]]> With the relevance of CTV, the intersection of linear and connected TV, and the rising popularity of QR code advertising, marketers need to start thinking about how they can up level their marketing strategies to stay ahead of the curve. In the following Q&A, Advertising Week chats with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.

 

Read the full article here

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]]> GroundTruth Takes Another Bite at Offline Attribution https://www.groundtruth.com/article/groundtruth-takes-another-bite-at-offline-attribution/ Wed, 30 Mar 2022 05:15:03 +0000 https://www.groundtruth.com/?post_type=article&p=449231 Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.

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]]> Mike Boland from Localogy discusses GroundTruth’s powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.

Read the full article here

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