Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
Read More4 ways data is helping restaurants reinvent themselves in 2022
Location data leader teams up with the #1 QR platform to create the first offline-to-online ad solution for all TV screens.
Read MoreGroundTruth Partners with Flowcode to Launch the First Intent-Based Quick Response Ad Solution for Linear TV, Addressable TV, and CTV
Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.
Read MoreNew TV QR Codes Offer Targeting Via Location-Based Behavior Patterns
Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022.
Read MoreYes, Even Marketers Are Facing Supply-Chain Issues
Rosie O'Meara, GroundTruth CRO, discusses the trends driving change throughout the marketing landscape.
Read MoreAW360: Rosie O’Meara, Chief Revenue Officer, GroundTruth
For the second consecutive year, GroundTruth recognized as a leading ad tech organization.
Read MoreGroundTruth Named a 2022 Ad Age Best Places to Work
GroundTruth’s SVP of Marketing, Dan Silver outlines six ways auto marketers can leverage data-driven insights to create customer experiences for consumers.
Read MoreAuto Marketers Set For a Tuneup in 2022
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists.
Read MoreGroundTruth’s New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season
Tom Donoghue, VP of CTV and OTT at GroundTruth explains the importance of optimizing advertising strategies to align with seasonal weather changes.
Read MoreDon’t Wait to Winterize Your Advertising Strategy
As kids head back to classrooms, in-person shopping returned as well.
Read MoreInfographic: Malls Were the Big Winner of Back-to-School Season 
