Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
Geo-tagging
What is Geo-tagging? Geo-tagging is the process of adding geographical information (metadata) to various media (images, videos, status updates). Example:…
Geofencing
What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a…
Geofencing Marketing Campaigns
What are Geofencing Marketing Campaigns? Geofencing Marketing Campaigns are methods of location-based advertising where consumers are targeted based on their…
Geotargeting
What is Geotargeting? Geotargeting (also known as proximity targeting) is an advertising technology that displays content based on an automated…
IO contract
What are IO Contracts? The IO contract, which stands for Insertion Order is the final step in the ad proposal…