Third-party data (or 3rd-party data) is data that brands purchase from other sources, which were not the original collectors of that data. Third-party data is only used if the brand doesn’t have their own original data, and can be less accurate since it is not taken from a direct source. Data is usually bought from aggregators that pull data from various platforms and websites.

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Third-party verification (TPV) is the process of having an independent third party verify a customer’s purchase, information, or action. Third-party verification is often done to make sure the customer is actually making a request and is usually done by phone. TPV ensures accuracy and transparency.

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What are Types of Display Ads?

There are many types of display ads, the most common being:

• Banner ads: Ad that is made up of a simple image.
• Native ads: Ads that blend in the app or website they are displayed on.
• GIF ads: Ads that consist of an animated image.
• Interactive ads: Ads that allow the user to interact with the product or service.
• Video ads: Ads in video format.
• Expandable ads: Ads that expand beyond the original size upon being clicked on.
• Interstitial ads: Ads that cover the entire screen size.
• Shoppable Ads: Ads that upon being clicked on will add the product advertised to a shopping cart.

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