What is a Supply-Side Platform (SSP)?

A supply-side platform, or SSP, is an AdTech software platform that allows digital publishers to sell ad space in automated auctions. Publishers use SSPs to manage and optimize their display, video, and native ads. SSP advertising helps publishers monitize their websites.

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Second party data, or 2nd party data, is data that comes from a source other than a brand’s own audience, but was collected directly by that source. For example, Company A may purchase 2nd-party data directly from Company B. Companies usually form relationships and seek out data that is relevant to their audience. There is no middle man involved in the collection of this data.

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What is Store Visitation Lift (SVL)?

SVL measures the increase in foot traffic to a brick-and-mortar location or point of interest that results from a mobile ad campaign. This measurement is made possible by leveraging mobile location signals to track the whole marketing funnel, from the time consumers were exposed to an ad and then entered into a defined location. There are a variety of tactics available to increase Store Visitation Lift by targeting consumers with an advertisement based on their real-time location, including geofencing, beacon technology, and Blueprint technology. This area of marketing is called location-based marketing or geolocation advertising.

Learn more about how to improve your Store Visitation Lift at GroundTruth and discover the power of having mobile location targeting at your fingertips.

Learn more about GroundTruth’s new Projected Visits metric, which uses statistical sampling of visitation metrics to get a more complete picture of in-store visits.

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An SDK is a full set of tools that can be used by developers to create software applications that communicate with other third-party applications. SDKs are used by these developers to communicate with ad networks and receive advertising content in exchange for any available ad space they have created.

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SAR is a performance measure based on the percentage of ads that resulted in action beyond the initial ad click. In mobile advertising, this could be clicking to call an establishment or to get directions to the nearest store.

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