In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers. Prospecting is sometimes referred to as “look-alike” audiences. Prospecting ads are targeted to similar audiences to your own, in the effort to find new customers.

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What are Pre-Roll Ads?

Pre-roll ads are promotional videos that appear before the main video that a user has selected to watch. Pre-roll ads can come before YouTube videos, social media videos, films, and more. They can also be called “pre-roll videos.”

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What Are Pick-Up & Delivery Zones?

Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a restaurant where people go before and after visiting that restaurant. It allows restaurants to precisely reach audiences who fall within their pick-up and delivery residential zones.

GroundTruth can reach specific pockets within residential areas which are made up of consumers with a high affinity to a brand’s store or to a specific audience segment. By understanding the zones where consumers frequent, marketers are able to garner substantial insight into these audiences. They can then decide how to engage existing consumers and target new consumers who fall within these areas.

Previously, restaurants would only target a hyper local market and tailor their creative to that specific market. However, now they can also tailor their existing location and visitation intelligence within our platform to strategically meet their customers exactly where they are.

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What is Programmatic Display Advertising?

Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match. This ensures that advertisers only show their ads to potential customers.

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What is Proximity Targeting?

Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when they are around a store location or point of interest. This is done by defining a radius around a specific location. If a consumer has opted into location services on their mobile phone and enters within this radius, proximity targeting allows you to trigger an advertisement or message to that consumers in an effort to influence their behavior. For example, if you are a restaurant and you want to target consumers within a 1 mile radius. You could set up proximity targeting around your restaurant so when consumers walk into that radius they will be triggered with an advertisement.

Learn more about proximity targeting at GroundTruth and discover the power of location-based marketing.

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Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad inventory based on highly qualified audience targeting and only bid on available impressions when their targeting methods match the available impression.

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What is a Parcel Map?

A parcel map, also known as a property map and tax map, are maps typically built to identify property boundaries and is a popular data source for industries such as real-estate. Parcels can often contain many businesses in the same plot.

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