M – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Sat, 30 Dec 2023 15:52:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png M – GroundTruth https://www.groundtruth.com 32 32 Media Planning https://www.groundtruth.com/glossary_term/what-is-media-planning/ Tue, 02 Apr 2019 14:55:50 +0000 https://www.groundtruthit.wpengine.com/?post_type=glossary_term&p=256069 What is Media Planning? Media planning is a  process in which an agency or brands details the objectives, strategies, and resources used to reach a targeted audience. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our Newsletters […]

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]]> What is Media Planning?

Media planning is a  process in which an agency or brands details the objectives, strategies, and resources used to reach a targeted audience.

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]]> Media Brief https://www.groundtruth.com/glossary_term/what-is-media-brief/ Tue, 02 Apr 2019 14:54:12 +0000 https://www.groundtruthit.wpengine.com/?post_type=glossary_term&p=256068 What is a Media Brief? A media brief is a resource that outlines the advertising objectives, target audience, budget, and other criteria that are important to the client. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in our easy-to-use self-serve platform. Sign up Subscribe to our […]

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]]> What is a Media Brief?

A media brief is a resource that outlines the advertising objectives, target audience, budget, and other criteria that are important to the client.

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]]> Managed Services https://www.groundtruth.com/glossary_term/what-is-managed-services/ Mon, 01 Apr 2019 21:04:02 +0000 https://www.groundtruthit.wpengine.com/?post_type=glossary_term&p=255576 What is Managed Services? This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser has less control over the media buy, and GroundTruth’s team takes on most of the heavy lifting. Sign up for Ads Manager Learn how to buy and manage all of our available advertising products in […]

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]]> What is Managed Services?

This refers to GroundTruth’s business that is managed by the Account Management team, where the advertiser has less control over the media buy, and GroundTruth’s team takes on most of the heavy lifting.

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