What is a Location SDK?

A Location SDK is a software development kit that can help publishers and brands by providing sophisticated location intelligence to their apps. It works when verified location signals are mapped to real-world places through a sophisticated database, such as our Blueprints technology. When a mobile user is within the boundaries of a location, the app is notified in real-time.

Learn more about how you can utilize GroundTruth’s location SDK and discover the world of location-based marketing at your fingertips!

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What is Location-based Marketing?

Location-based marketing (also known as geotargeting marketing, geolocation marketing, proximity-based marketing, and hyper-local marketing) is the act of displaying content to a mobile user based on locations they are in or have visited in the past. For example, if a user visits a car dealership, the dealership could target the user with an ad or promotion at a future point in time to try and close the sale. This could be in the form of either geotargeting or geofencing.

At GroundTruth our location-based marketing platform allows you to deliver personalized content to your target consumer at the right place and time. Learn more today!

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What are Location Audiences?

Location Audiences are defined as mobile users who have visited a specific brand or category within a specified timeframe, usually up to 90 days.

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