What is Foot Traffic Attribution?

Foot traffic attribution is the ability to attribute physical store traffic to your digital ads. Foot traffic attribution connects the real world behavior of consumers to the ad exposure they received. It is the ability to quantify how much the out-of-home or digital exposure influenced them to visit a physical store location.

Further Reading on Foot Traffic

To learn more about Foot Traffic-related topics, read our top blog posts:

• How to Leverage Foot Traffic for Your Marketing Strategy
• Media Mixes Proven to Drive Foot Traffic
• Webinar: Are Your Digital Ad Dollars Driving Foot Traffic?

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First-party data, or 1st party data, is the information that a company collects directly from its customers and users. This can be from loyalty/reward programs, email lists, online data about customer interactions, and more. First-party data is the most valuable since it is collected directly from a company’s customers. Therefore, it is the most accurate and relevant.

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