Ad engagement rate is the ratio of ad engagements to the number of impressions of the ad unit where the engagement happens.

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What are Engagement Metrics?

Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible engagement metrics on mobile include a click on your ad, a click to get directions, or completed video views. The term engagement metrics may also be applied to things other than advertising, such as how long a visitor spends on a website or if a person ‘likes’ or ‘shares’ a social media post.  

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Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue during a given period by the number of visitors for that same period. For example, if a store had 10,000 visitors driven from its location-based marketing efforts and the store’s revenue for the same period was $100,000, then the eCPV would be $10.

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