Event Targeting – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Sun, 05 Nov 2023 18:43:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png Event Targeting – GroundTruth https://www.groundtruth.com 32 32 Digital Dealer Conference https://www.groundtruth.com/insight/digital-dealer-conference/ Mon, 03 Apr 2023 16:45:00 +0000 https://www.groundtruth.com/?p=459212 GroundTruth saw impressive results at the Digital Dealer Conference by using our own targeting tactics to reach the right audiences with behavioral and location-based targeting.

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Digital Dealer is a conference that brings together automotive dealers, manufacturers, and solution providers for exploration, development, and collaboration–the perfect audience for GroundTruth media services.

Because attendees are inherently interested in or involved in the auto industry, we knew this would be the perfect audience to target in order build awareness of our media solutions. We tapped into our own targeting capabilities to not only connect with these key audience, but simultaneously show the precision and impact that differentiate us from the pack.

Real-World Solutions

Retargeting reached Digital Dealer event attendees by blueprinting, or mapping, the Tampa Convention Center. Despite multiple competitors being at the conference, GroundTruth broke through the noise by retargeting this group of identified attendees with relevant, followup messaging in order to continuously build brand awareness and pique the interest of our solutions in the days following the event.

On-Premise Targeting reached consumers in the moment while they were within a 0.8-mile radius of the Tampa Convention Center. This allowed GroundTruth to reach key stakeholders in the auto industry in real-time with relevant ads and messaging.

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Real Business Results

After a three-day long campaign, GroundTruth saw impressive results. We were able to achieve a 0.32% click-through-rate and kept costs low at $1.58 costper-click. Most impressively, GroundTruth saw a 575% increase online traffic to our dedicated auto industry webpage compared to the previous 7-day period. This showcases the effectiveness of GroundTruth’s solutions and media campaigns in building brand awareness by reaching the right audience at the right time.
At an event as large as the Digital Dealer Conference, GroundTruth was still able to reach relevant audiences in the auto industry and stand out as a brand. We accomplished this by identifying who the right audience was, based on their realworld behavior of attending the event, and then reaching that audience with behavioral and location-based targeting.
By the Numbers
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Cost Per Click

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Visits generated by the campaign

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]]> Restaurant Franchising and Innovation Summit https://www.groundtruth.com/insight/how-groundtruth-leveraged-our-own-platform-to-increase-brand-awareness-at-the-restaurant-franchising-and-innovation-summit/ Wed, 07 Dec 2022 16:06:00 +0000 https://www.groundtruth.com/?p=458506 How GroundTruth leveraged our own platform to increase brand awareness at the Restaurant Franchising and Innovation Summit.

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The Restaurant & Franchising Innovation Summit (RFIS) is a conference that brings together executives from leading brands in the restaurant industry to share their success stories. As a sponsor, GroundTruth wanted to showcase our technology front and center at the event attended by our key target audiences.

At GroundTruth, we know that real-world behaviors drive real business results, so we launched a media campaign to target attendees both in real-time and post-event using our suite of targeting solutions for event targeting.

The objective for this campaign was to increase brand awareness for GroundTruth, and position GroundTruth as an expert in the restaurant vertical and advertising spac

Our Solutions​

Location Targeting, in the form of On-Premise and Radial Targeting, was leveraged to reach audiences in real-time at both the conference center where the event took place, the Westin Buckhead in Atlanta, as well as the post-event networking activity at the Painted Pin.

Audience Targeting ensured precise follow up among attendees of the event. GroundTruth built an ad group from event attendees observed on location and retargeted that group in the week following the event to reinforce and amplify our messaging among relevant audiences.

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Results

By Targeting both the conference venue and the after-hours event, GroundTruth was able to stay top-of-mind on the mobile devices of attendees, while showcasing the efficacy of our solutions among our key audiences.

On-Premise Targeting at the after-hours venue drove the highest click-through rate of all tactics at an astounding 20.7%.

Post-Event Retargeting drove the most effective cost per click at $0.53, highlighting the impact that reinforcing your advertising over multiple days among a hyper-focused audience can have on improving brand recall and boosting interest.

By the Numbers

0.57%

Average Click-Through Rate

0.97$

Average Cost Per Click

0.57%

Increase in page views on GroundTruth’s website compared to previous 10-day period

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