Marketing – GroundTruth

A Rediscovery of ROI for CTV Advertising

Marketing — Wed, 24 Apr 2024 15:10:09 +0000

Wondering what the current landscape of CTV advertising looks like and how to use that in your marketing campaigns? Look no further! In our latest on-demand webinar, we'll take you through:

CTV insights and trends
GroundTruth CTV differentiators
Reaching the right audiences at the right time
Real business results achieved with GroundTruth CTV

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The post A Rediscovery of ROI for CTV Advertising appeared first on GroundTruth.

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Marketing — Wed, 24 Apr 2024 12:34:00 +0000

Real-World Solutions

The Martin County Office of Tourism worked with GroundTruth to drive visits and boost local tourism, highlighting Martin County as an unspoiled, natural paradise with a plethora of activities such as fishing, outdoor adventures, ecotourism, and more.

Employing a comprehensive omnichannel strategy, this campaign effectively engaged prospective travelers across mobile, desktop, and connected TV (CTV) devices.

Let’s take a deeper look at how the Martin County Office of Tourism used GroundTruth’s media platform and innovative strategies to pinpoint pertinent audiences across the South and Northeast regions, ultimately resulting in a notable surge of visitation, clicks, and heightened interest in Martin County’s tourism offerings.

Tactical Strategies

The Martin County Office of Tourism used GroundTruth’s first-party behavioral audiences, location audiences, and location targeting strategies across mobile, desktop, and CTV to reach prospective travelers and pique interest in Martin County.

Behavioral Audience Targeting

Combined visitation behaviors with demographic information to build sophisticated audience profiles and targeted people based on their lifestyles and interests. Targeted select groups from GroundTruth’s expansive list of first party audiences, like Outdoor Enthusiasts, Beach Lovers, Budget Hotel Visitors, Car Owners, and more.

Location Audience Targeting

Accurately reached potential travelers who displayed visitation patterns to location categories such as Beaches, Campgrounds, and Fishing and Hunting Lodges.

Location Targeting

Connected with travelers and residents across the south and northeast regions of the U.S.

Weather Triggering

Provided contextually relevant, tailored, and timely messaging to potential travelers based on the local weather.

Tactical Strategies -
Omnichannel Spotlight

This omnichannel campaign included ads running on mobile, desktop and CTV which allowed Martin County Office of Tourism to retarget consumers across multiple touchpoints along the consumer journey.

Video Completion Rate (VCR) was extremely high, with a 94% VCR on CTV, highlighting the effectiveness of CTV ads in contributing to brand-building efforts, especially in the travel & tourism vertical.

Hours of screen time for CTV ads was at an impressive 1,648 showing significant user reach.

Real Business Results

GroundTruth drove a total of 1,005 actualized visits to Martin County, with a noteworthy click-through rate of 0.42%. Moreover, the campaign proved to be extremely cost conscious for the travel & tourism vertical, with an effective $27.94 cost per actual visit to the destination. GroundTruth’s strategies had a wide-reaching impact as well, with over 4.4 million impressions.

Targeting related location categories such as Golf Courses, Resorts, and Live Theatres proved particularly successful. Meanwhile, Parents and Outdoor Enthusiasts were more engaged and outperformed other audience groups in both click-through rate and visitation rate, demonstrating the effectiveness of leveraging audiences with a higher likelihood of enjoying Martin County’s natural attractions and outdoor offerings.

By the Numbers

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Visits Driven Over a 4 Month Long Campaign

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Click-Through Rate

$ 0

Cost Per Visit

Working with Cynthia and Glenn at GroundTruth has been an exceptional experience. GroundTruth's commitment to precision and innovative behavioral and location-based targeting tactics is unparalleled. Our campaign saw great results and I'm very pleased to continue partnering with them!

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County appeared first on GroundTruth.

Are Your Digital Ad Dollars Driving Foot Traffic with Adweek

Marketing — Thu, 18 Apr 2024 12:55:00 +0000

We know that 83% of all retail purchases happen in store, and yet, companies continue to focus on digital performance metrics in their media plans. It’s time to start focusing on real business results, like increased foot traffic, sales lift, and others.

In this webinar, our panel of experts covered:

Executing and optimizing media plans where foot traffic is the main goal
How to integrate foot traffic into your larger marketing machine
How to leverage digital marketing that is working and turn it into offline results

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The post Are Your Digital Ad Dollars Driving Foot Traffic with Adweek appeared first on GroundTruth.

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Marketing — Tue, 02 Apr 2024 12:40:00 +0000

Sharp Auto, a loyal client of Alpha Media, aimed to increase on-lot visits to their auto dealer location. Through collaboration with GroundTruth, Alpha Media deployed innovative and dynamic mobile pre-roll video ads and geofencing targeting tactics to reach consumers in-market for auto.

Real-World Solutions

Noticing a trend of consumers upgrading RVs and older trucks, Sharp Auto and Alpha Media leveraged GroundTruth’s media platform to drive visits and clicks with strategic, dynamic video ads.

Research shows that 40% of car shoppers discover new vehicles they previously weren’t considering due to video marketing, with the average automotive shopper spending 33% of their research time on mobile devices. These statistics, combined with a notable surge in visits and clicks throughout the campaign time period, underscore the effectiveness of GroundTruth and Alpha Media’s strategies in the automotive industry.

Tactical Strategies

Sharp Auto utilized GroundTruth’s location targeting tactics, including geofencing and retargeting, across dynamic mobile video ads to effectively reach in-market for auto consumers who were seen visiting competitor auto dealership locations.

Geofencing

Targeted auto shoppers who were seen displaying foot traffic visitation to a list of 22 different locations, camping sites, and boat dealers.

Retargeting

Engaged audiences who were previously exposed to Sharp Auto’s mobile video ads within the same campaign time period to create loyalty, strengthen brand positioning, and keep Sharp Auto top-of-mind for these prospective car buyers.

Dynamic mobile pre-roll video ads

Took advantage of creative and compelling video inventory without the high cost of entry of running CTV ads. Dynamic video ads work particularly well within the automotive industry to showcase exciting features of new vehicles.

Real Business Results

This campaign was extremely successful. In just over two months, 17 visits were driven with GroundTruth media. Dynamic mobile video ads had an outstanding click-through rate of 1.28%. This campaign was cost effective for Sharp Auto as well, with an average cost per visit of $24.68. When considering the average size of purchase once visits are driven to auto dealership lots, maintaining a low cost per visit is extremely important for auto dealerships.

Overall, this marketing approach demonstrated that auto dealers do not need huge creative capabilities. Rather, relying on dynamic video marketing on mobile devices, combined with GroundTruth’s geofencing and retargeting approaches, created the perfect formula for driving visits to Sharp Auto and subsequently increasing sales.

By the Numbers

Total visits over a two
month time period

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Average click-through rate

$ 0

Average cost per visit

I have been working with Athena and the Alpha Media group for almost 2 years. They have really stayed on top of my…marketing. Their reporting is honest and very inclusive. Athena is open to and always coming up with great ideas and willing to make changes and tweak campaigns on the go!!! The team is responsive and prompt and brings something new each month when we have the previous month recap. I would recommend the Alpha Media team to anyone outside my area, and would not want them to compete with me with them involved.

Rachel and Anthony are great partners. They are always responsive and willing to brainstorm with us on how we can better leverage GroundTruth. We have worked together for several years and they have continued to not only entertain our many questions but also to support our ideas and requests for advancements in targeting such as adding county level targeting and reporting performance split out by geofence. When approximately 80% of our digital accounts include GroundTruth in the strategy, it is obvious that our success in using the platform is a direct result of the support we receive from them both.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto appeared first on GroundTruth.

Everything You Need to Know About ROAS Right Now

Marketing — Thu, 28 Mar 2024 12:04:00 +0000

Digital advertising is getting expensive and stressful. Multichannel ad buys, cookieless targeting and unpredictable consumer behavior mean every marketer is facing higher CPMs, greater scrutiny of their media budgets and more difficulty measuring results. The good news? Strategic use of Return On Ad Spend (ROAS) can make the planning and measuring process simpler.

In partnership with Adweek, this guide will help you rethink your approach to ROAS to prove multichannel campaign impact, understand the customer journey and optimize your overall marketing performance.

Insights include:

Good vs. Bad ROAS: Beware of hard and fast rules. Take a more nuanced approach based on the outcomes you need to deliver.
Consider Context: You can’t measure the impact of your ad spend on awareness if every part of your program is focused on driving the immediate sale.
Power in Pairs: ROAS doesn’t exist in a vacuum. Pair it with other KPIs to get a clearer picture of how your campaigns are really performing.

Download for more!

Download Now

Fill out the form below to access the strategy guide.

The post Everything You Need to Know About ROAS Right Now appeared first on GroundTruth.

Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers

Marketing — Fri, 01 Mar 2024 09:19:00 +0000

Advertisers are projected to spend more in 2024 than any year prior. But with cookies disappearing, many are worried about the return of those dollars spent. Thankfully, there is still time to plan and invest in the right strategies so that you still achieve the real business results you need to make this year a success, like driving foot traffic to your locations, incremental sales, and overall higher ROAS.

In this roundtable discussion, you’ll hear from GroundTruth’s Brandon Rhoten, Chief Marketing Officer, and Matt Knight, SVP, Product & Technology, cover how you can protect yourself against the upcoming changes and what opportunities for growth are available to advertisers that act now.

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The post Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers appeared first on GroundTruth.

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Marketing — Wed, 07 Feb 2024 13:00:00 +0000

Dave’s Hot Chicken has topped many lists as one of America’s fastest growing restaurant chains. They met their match when they teamed up with GroundTruth to help support, sustain, and accelerate results for the brand with targeted media and measurable results.

Since teaming up Dave’s Hot Chicken has leveraged GroundTruth’s targeted media products across mobile and social channels to support various initiatives, campaigns, and drive results at multiple locations.

Let's explore Dave's Hot Chicken's initial campaign with GroundTruth which focused on driving a consistent influx of foot traffic from both new and returning customers to specific locations in key markets.

Real-World Behaviors

The targeting approach utilized a mix of real-time location and audience-based targeting strategies.

Some of the real-time targeting strategies included connecting with audiences within the retail block of a Dave’s Hot Chicken restaurant (Retail Block Targeting) and devices within a five-mile radius to the target locations via Proximity Targeting. They also tapped into GroundTruth’s Neighborhoods Targeting solution, which focuses on audiences within specific geographical zones that show a higher affinity to the target location.

Due to Dave’s Hot Chicken’s emphasis on attracting new and returning customers, the audience targeting strategy was highly strategic. Their focus was on engaging both loyal patrons of their restaurants and visitors to their major competitors, aiming to entice “switchers” to give Dave’s Hot Chicken a try. They also reached proprietary GroundTruth Behavioral Audiences and layered in 3rd party audiences as well.

Real Business Results

Within a month-long campaign, Dave’s Hot Chicken was able to drive almost 1,400 diners to their locations within three key metropolitan cities.

Of the visits driven, 75% came from new or infrequent visitors with the remaining 25% coming from a mix of moderate to high-frequency visitors.

The campaign yielded a 2X return on ad spend and a 7.8% average increase in sales for the client. This success was attributed to hyper-local and precise targeting, reducing ad waste and enhancing their engagement with relevant audiences.

By the Numbers

0 X

return on ad spend

0 %

average sales lift in markets supported by GroundTruth media

The buzz and rapid growth that Dave’s Hot Chicken has had since day one has been an incredible benefit for the brand, but we still have the opportunity to reach more potential guests that may not have heard about us yet or for whom we just aren’t top of mind yet. So, our goal has been to do just that by building a strong, foundational media infrastructure.

GroundTruth has been a great partner for us in that effort. They helped us get in front of the most relevant audiences on multiple screens while providing transparency into the true impact of our media on things that matter like in-person visits, sales, and return on ad spend, all of which allow us to make more efficient and strategic marketing decisions.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift appeared first on GroundTruth.

Media Tactics to Maximize Return on Ad Spend

Marketing — Tue, 06 Feb 2024 13:02:00 +0000

Amid all the advertising clutter, breaking through the noise can be challenging. GroundTruth's media tactics eliminate wasted ad impressions and optimize every marketing dollar, so that you can see return on ad spend.

In this playbook, we showcase:

Advantages of an omnichannel approach
Successful strategies to achieve return on investment with your ads
Real GroundTruth campaigns with real business results

Download for more!

Download Now

Fill out the form below to access the strategy guide.

The post Media Tactics to Maximize Return on Ad Spend appeared first on GroundTruth.

Ulta Beauty

Marketing — Thu, 01 Feb 2024 13:00:00 +0000

Ulta Beauty and their agency partner, Mediahub MullenLowe, joined forces with GroundTruth to power their new store openings as they expanded their physical footprint. The beauty retailer leveraged localized and data-driven tactics as part of their overall strategy to reach high-potential customers, boost awareness, and drive foot traffic to new stores.

Real-World Solutions

Location Audiences allowed Ulta Beauty to target direct competitors near their new locations. The competitive set included both major chain stores and smaller local specialty shops, optimizing reach to potential customers while stealing market share.

Behavioral Audiences such as Beauty & Cosmetic Shoppers enabled Ulta Beauty to reach intenders who would most benefit from learning about a new store opening in their vicinity.

Proximity Targeting was taken a step further as Ulta Beauty and GroundTruth partnered to set insights-led, custom radial targeting around new stores to optimize reach and effectiveness.

Real Business Results

Ulta Beauty leveraged insights from GroundTruth’s location solutions as part of their media plan to support a number of their new store openings. 2.5x GroundTruth-supported Ulta Beauty store openings were 2.5X more likely to reach their state average visitation rates than non-supported stores. GroundTruth-supported locations were not only more likely to meet their state average weekly visitation rates, but did so 43% faster than new stores not supported by GroundTruth media.

By the Numbers

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GroundTruth-supported Ulta Beauty store openings were 2.5X more likely to reach their state average visitation rates than non-supported stores.

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GroundTruth-supported Ulta Beauty locations reached state average visitation rates 43% faster than non-supported stores, driving incremental visits.

Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.

The post Ulta Beauty appeared first on GroundTruth.

Yachak Mate Organic Energy Tea

Marketing — Sun, 28 Jan 2024 14:23:00 +0000

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.

With precise targeting across mobile and connected TV (CTV) media channels, Yachak maximized the impact of this multichannel campaign to drive more shoppers to stores with their products on the shelf.

Real-World Solutions

Yachak blended Location and Audience Targeting, plus Retargeting across additional channels to hyper target their ads across multiple mobile and CTV screens.

Retail Block and On-Premise Targeting on mobile devices reminded shoppers to pick up Yachak products in store while near the premises of designated store locations in real time.

To reach customers based on past behaviors, Yachak targeted Location-Based Audiences, Custom Audiences made up of competitor’s convenience store shoppers and Health & Wellness Enthusiasts, plus Purchase and App-Based Audiences to reach shoppers with the Amazon App, other relevant fitness and nutrition Apps, or had bought in similar product categories.

Yachak reinforced their messaging by Retargeting consumers who were already served ads and visited store locations to reemphasize the message, build loyalty, and push consumers down the sales funnel.

Real Business Results

Throughout a four-month long campaign and budget of $250k to spend across mobile and Connected TV (CTV) channels, Yachak Yerba Mate drove over 241k visits to various brick & mortar retailers, including Albertsons, AMPM, Circle K, 7-Eleven, Save Mart, Stater Bros Market, in addition to Yachak’s Amazon.com storefront.

While Retail Block Targeting was the top performing tactic in terms of driving clicks from shoppers in the moment (0.30% CTR), reaching Location-Based Audiences via standard banners drove more than half of visits, driving over 127k visits.

By the Numbers

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Visits driven to brick-and-mortar locations by GroundTruth supported mobile and CTV campaigns, with over 30k driven by CTV alone.

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Visit Rate Lift measured by an independent 3rd party measurement partner.

0 %

Incremental Lift measured by an independent 3rd party measurement partner.

GroundTruth was a great partner to launch one of Yachak’s first national media campaigns. Between their ability to target hyper customized audiences and leverage precise location targeting, we were able to drive brand awareness and store visits to key retailers within our network.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Yachak Mate Organic Energy Tea appeared first on GroundTruth.

Coach

Marketing — Sat, 20 Jan 2024 13:50:00 +0000

Through their partnership with GroundTruth, Coach has tapped into location data to carefully craft their media mix with insights-driven precision. With a goal of driving 20K in-store visits, Coach leveraged GroundTruth’s Cost Per Visit model to effectively reach the right customers and optimize toward driving store visits.

Real-World Solutions

Cost Per Visit, the first-to-market performance model that allows marketers to only pay when verified in-store visits occur, was activated by Coach to focus efforts on driving customers in-store.

Location Targeting drove 76% of the generated in-store visits, largely by reaching consumers who had visited Coach locations in the past or visited identified points of interest that would indicate a potential customer. Almost 5% of those visits were influenced by ads delivered while the customer was on the retail block, keeping the brand top of mind and guiding customers through their doors.

Audience Targeting tactics drove the remaining visits, primarily by targeting Look-a-Like customers. This tactic allowed Coach to successfully extend the scalability of their campaign by reaching customers who behave similarly to Coach customers based on various location-based attributes.

Real Business Results

Coach aimed to drive almost 20K visits, but ended up performing at 150% to goal by driving over 30K visits to retail locations during the two month timeframe. Because of the risk-free element to Cost Per Visit, the 11K incremental visits came at no additional cost above the initial target goal.

The majority of visits occurred within three days to one week of being served an ad, highlighting the impact that timely influence can have on driving actions. We also saw the highest foot traffic spikes from Friday into Saturday, when consumers have more free time to shop.

While we saw strong physical proof of performance, we also saw a strong digital response from potential shoppers with Rich Media Engagement Rates up +10-16% to GroundTruth’s benchmark. All around, this campaign showcased the power location has in identifying, reaching, and influencing the right consumers.

By the Numbers

0 %

Rich Media Engagement Rate exceeded
GroundTruth benchmark by 10-16%

0 K

Visits driven to Coach retail
stores within 2 months

Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.

The post Coach appeared first on GroundTruth.

No Kid Hungry

Marketing — Wed, 10 Jan 2024 20:36:00 +0000

No Kid Hungry leveraged GroundTruth media to reach relevant audiences with details about their summer meals program.

The goal of the campaign was to raise awareness among families about how to find summer meals available nationally, with a targeted focus on key states. Parents and caregivers were encouraged to text "FOOD" or "COMIDA" to No Kid Hungry's 304-304 hotline to find free meals near them.

No Kid Hungry initially launched the texting hotline to let parents know about free summer meal sites in their neighborhoods. This resource is especially crucial during the summer months when the meals that many children rely on at school are no longer accessible.

Real-World Solutions

To reach key audiences across nine U.S. states, there was a media mix of mobile and connected TV (CTV) ads to engage people at various moments throughout the day.

Similar tactics were applied cross-channel, mixing location and audience targeting. Geotargeting was deployed across all channels along with 1st party audiences for relevant and hyper-focused reach.

Real Business Results

Across the nine priority states, the GroundTruth campaign reached over 860k unique users across both mobile and CTV devices. Because the objective of this campaign was to increase awareness and drive action, the focus was on targeted reach with relevant messaging to encourage users to learn more. In total, the campaign resulted in 19k clicks, an average click-through rate of 0.41%. on mobile, and a 97.8% average video completion rate across both English and Spanish CTV video ads.

Throughout the campaign, more than 2.5k unique users accessed No Kid Hungry’s meal finder resources via WhatsApp, enabling them to connect their intended audience of Latino families with meals on an entirely new platform that they trust.

By the Numbers

0 K

Clicks driven to No Kid Hungry's meal finder resource

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Average click-through rate on mobile ads, 2X above the GroundTruth benchmark for mobile banners

Unique users who messaged No Kid Hungry via WhatsApp throughout the campaign

All kids deserve a great summer, but for millions of children who rely on school meals, summer can be the hungriest time of year when school is out.

And with the rise in cost for food and other necessities like utilities, gas and rent, there’s a bigger financial strain on families’ already tight budgets, making raising awareness of free summer meals sites across the nation extremely critical. That’s why we’re grateful for the continued support from GroundTruth media to help us promote our summer meals text service, so families know where to find healthy meals for their kids. This year’s expansion of the meal finder resources allowed us to reach more immigrant and Latino families via WhatsApp, a popular messaging app trusted by the community.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post No Kid Hungry appeared first on GroundTruth.

Marketing – GroundTruth

A Rediscovery of ROI for CTV Advertising

Watch Replay

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Real-World Solutions

Tactical Strategies

Behavioral Audience Targeting

Location Audience Targeting

Location Targeting

Weather Triggering

Tactical Strategies - Omnichannel Spotlight

Real Business Results

By the Numbers

Ready to Get Started?

Are Your Digital Ad Dollars Driving Foot Traffic with Adweek

Watch Replay

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Sharp Auto, a loyal client of Alpha Media, aimed to increase on-lot visits to their auto dealer location. Through collaboration with GroundTruth, Alpha Media deployed innovative and dynamic mobile pre-roll video ads and geofencing targeting tactics to reach consumers in-market for auto.

Real-World Solutions

Tactical Strategies

Geofencing

Retargeting

Dynamic mobile pre-roll video ads

Real Business Results

By the Numbers

Ready to Get Started?

Everything You Need to Know About ROAS Right Now

Insights include:

Download for more!

Download Now

Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers

Watch Replay

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Dave’s Hot Chicken has topped many lists as one of America’s fastest growing restaurant chains. They met their match when they teamed up with GroundTruth to help support, sustain, and accelerate results for the brand with targeted media and measurable results.

Real-World Behaviors

Real Business Results

By the Numbers

Ready to Get Started?

Media Tactics to Maximize Return on Ad Spend

Download Now

Ulta Beauty

Real-World Solutions

Real Business Results​

By the Numbers

Yachak Mate Organic Energy Tea

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.​

Real-World Solutions

Real Business Results

By the Numbers

Ready to Get Started?

Coach

Real-World Solutions

Real Business Results​

By the Numbers

No Kid Hungry

No Kid Hungry leveraged GroundTruth media to reach relevant audiences with details about their summer meals program.

The goal of the campaign was to raise awareness among families about how to find summer meals available nationally, with a targeted focus on key states. Parents and caregivers were encouraged to text "FOOD" or "COMIDA" to No Kid Hungry's 304-304 hotline to find free meals near them.

Real-World Solutions

Real Business Results

By the Numbers

Ready to Get Started?

Tactical Strategies -
Omnichannel Spotlight

Real Business Results

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.

Real Business Results