As we enter the winter holiday season, now is the time to iron out a powerful advertising strategy built to drive results among your key audiences, whether that be awareness, visits to your locations, or sales. From gifting to food to traveling, celebration is at the top of consumers’ minds and should be at the center of your holiday marketing plan.

Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.

The post Unwrapping 2022 Holiday Advertising Strategies appeared first on GroundTruth.

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In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

We also heard directly from experts on how they align budgets to campaign goals, what to look for in terms of performance metrics, how they measure success, and why CTV needs to be part of every digital campaign in today’s consumer landscape.

The post CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game appeared first on GroundTruth.

The post Marketing Agencies:  What It Takes to Win in the Second Half of the Year  appeared first on GroundTruth.

Based on visitation trends, consumers are raring for some adventures. According to our latest Lean report, foot traffic to categories like Amusement & Theme Parks, Music & Live Entertainment, and Stadiums increased by an average of 30% last July. As people get back out into the swing of summer activity, the increase in activity will also drive demand for retail goods, ranging from new attires and shoes to outdoor furniture and grills.

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

Our experts we reviewed:

• Current consumer visitation patterns and trends
• Audience personas that should top your targeting list
• Creative tactical solutions to reach your audiences in the right moments with precision

The post Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail  appeared first on GroundTruth.

In this webinar, we:

• Highlighted shopper and travel trends throughout the summer months, along with actionable insights to create standout campaigns
• Shared recommended targeting tactics and solutions with proven success
• Dived into multichannel advertising strategies to increase purchases and bookings during this peak season

The post Best Practices: Setting Up Summer Season Strategies for CPG and Travel appeared first on GroundTruth.

What do auto dealers and restaurants have in common? GroundTruth has ready-built solutions created to accurately serve omnichannel media to key audiences, with the end goal of increasing visitation to both categories of business.

From driver audiences to drive-thru locations, you will learn effective tactical strategies to boost awareness, increase consideration, and ultimately steer visits to your business.

In this webinar, we focused on:

• Key audience segments, ranging from behavioral to custom
• Innovative targeting tactics that can help you reach and exceed your KPIs
• Understanding how foot traffic patterns can unlock insights to fuel your overall marketing strategies

The post Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries appeared first on GroundTruth.

Due to the constant need for brands to adjust their plans in real-time, planning cycles have become more of a sprint than a marathon.

Whether planning for three months or for three years, understanding the variables that shape the marketing space is key to making informed decisions and scalable plans to drive performance for your brand, whether that is in-store visits, digital clicks, or overall brand awareness.

In this webinar, you learned:

• How disruptions and innovations in the media landscape will impact both marketers and consumers
• Which consumer trends are expected to shift and evolve, and how that will shape customer experiences
• Ways to set your brand up for success by understanding current trends in order to future proof your marketing approach

The post Emerging Tech & Consumer Trends: What to Expect in 2022 appeared first on GroundTruth.