On Thursday, June 6, hundreds of creatives and brand marketers will make their way to the CU-Boulder campus for a brain overload of insights, ideas, and information. All to partake in this all-day affair of speakers and sessions mixed with hometown veterans and a few national luminaries too.

AD DAY 2024 THEME: AGE OF ADAPTATION

The marketing landscape is ever-evolving, and it waits for no one. Because behind us are the days of letting the next big industry revolution force our hands of change. The future belongs to those who can adapt and thrive in a constantly changing environment. This year, CO Ad Day is embracing the innovation that will challenge the status quo and trail-blaze our mark into the future. Welcome to the Age of Adaptation. 

In an era where the only constant is change, our marketing and advertising landscape continues to evolve at a breathtaking pace. The days of reactive strategies and playing catch-up with industry innovations are behind us. The future is now, and it belongs to the adaptable, the forward-thinkers, and the trailblazers.

The GroundTruth team will be onsite hosting a table and we’re ready to chat through innovative media solutions, engaging creative, and measurable marketing tactics for your brand. Interested in setting up time one-on-one?

Let’s Connect

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Jessi Hamilton, Sales Director, will be discussing “The Secret Sauce: GroundTruth’s recipe for driving and measuring restaurant visits” at 10:40am on Tuesday June 4.  We look forward to you joining the conversation!

Let’s Connect

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We are excited to discuss innovative media solutions, engaging creative, and measurable marketing tactics that will enhance your brand.

Lets’s Connect

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We look forward to joining Ad Age to hear ad sales leaders, as well as top agency, brand and measurement executives discuss changes in the television industry and how buyers and sellers are adapting in 2024.

The Ad Age TV & Streaming Summit is a must-attend event for brand marketers, media buyers and tech companies looking to understand how changes in the TV industry will impact their decisions.

Let’s Connect

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Steve Glassbrenner will be presenting an informative session on How to Drive More Sales & Incremental Growth.  We will dive into tried-and-true strategies that connect brands with the right audiences on the right screens along the path to purchase.

Experience, Affinity, Affordability: The New CPG Value Proposition

Consumers want products they can believe in, embrace, and identify with. Omnichannel CPG marketing is not just about navigating a complicated customer journey; it is about getting closer to consumers all along the journey. At the Spring edition of MediaPost’s Brand Insider Summit: CPG we dig into the culture of the new CPG marketing. How are brands leveraging new media channels, celebrity and influencer partnerships and product development to make the consumer experience richer, product affinities deeper, brand identification more meaningful?

Value is key in budget-tightening times. But so is the culture around shopping – the how, where, and why people make brand choices. The new omnichannel mediaverse, delivery ecosystems, sustainability and health are all driving brand identity and the focus of this Insider Summit.

Let’s Connect

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We were excited to discuss innovative media solutions, engaging creative, and measurable marketing tactics that will enhance your brand.

Lets’s Connect

The post GroundTruth On-Location at Brand Innovators: New Eras for Brands with a Legacy (Chicago) appeared first on GroundTruth.

VISIT FLORIDA’s plans for helping destinations bring more customers to our communities.
This annual summit is a complete program of education designed for tourism specialties to share information and to help destination marketers attract more customers to their communities. Including detailed education that can be applied immediately to bring more visitors to destinations, education sessions, opportunity to gain insights from peers throughout Florida on how to build better community partnerships within the industry and with organizations outside of the traditional tourism industry

Let’s Connect

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GroundTruth is proud to sponsor MediaPost’s TV & Video Insider Summit
from March 17 – 20, 2024 in Scottsdale, AZ

Streaming TV is taking center stage in 2024. Innovative technologies, changing viewing habits, hyper-targeting capabilities, flexibility…all make investing in CTV/OTT a no brainer for advertisers. Consumers are also taking more control over their media consumption. Money conscious viewers prefer watching ad-supported options; prompting streaming giants like Netflix and Disney+ to launch their own ad-funded plans. As a result, the TV landscape is fragmenting further, with measurement even more complex.

In case studies, discussion sessions, and MediaPost’s signature daily roundtables, we bring some of the most experienced video buyers and planners together to share their best practices and help us sort through the complexities.

Are You Really Measuring the Performance of Your Campaigns?
Jeff Porell, Managing Director for the West at GroundTruth, will be discussing how CTV has the broad reach of linear with the benefit of measurable performance — but only if you team up with the right partner!  GroundTruth will dive into the opportunities that CTV provides to marketers while examining how to maximize return on ad spend with targeted media combined with measurable results.

Let’s Connect

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We look forward to joining hundreds of industry leaders for the largest gathering of local advertising executives. Borell is all about local advertising and marketing, and all about revenue strategies. Some call it the “skip the hype/follow the money” conference. The event attracts more than 400 executives who come to network and to learn from dozens of top-name speakers.

Interested in setting up time to discuss one-on-one?

Let’s Connect

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Thousands of Retailers. Hundreds of Insights. One Classic eTail Experience.

Let’s Connect

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