Media Mentions – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Fri, 06 Oct 2023 14:48:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png Media Mentions – GroundTruth https://www.groundtruth.com 32 32 Podcast: Rosie O’Meara – Changes Overnight https://www.groundtruth.com/article/podcast-rosie-omeara-changes-overnight/ Tue, 28 Mar 2023 12:43:00 +0000 https://www.groundtruth.com/?post_type=article&p=459744 Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.

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The goal of the Stirista podcast is to chat with industry leaders and get their take on the current challenges of the market. Stirista speaks with Rosie O’Meara, GroundTruth Chief Revenue Officer, to learn about the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity. Listen to the full podcast here

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]]> Podcast: Brandon Rhoten, CMO, GroundTruth https://www.groundtruth.com/article/podcast-brandon-rhoten-cmo-groundtruth/ Fri, 03 Mar 2023 13:47:00 +0000 https://www.groundtruth.com/?post_type=article&p=459746 Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.

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Advertising Week’s AW360 speaks with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.

Listen to the full podcast here

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]]> Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half https://www.groundtruth.com/article/marketing-briefing-the-outlook-for-q2-is-mixed-but-marketers-hopes-grow-for-a-better-2nd-half/ Tue, 28 Feb 2023 13:51:00 +0000 https://www.groundtruth.com/?post_type=article&p=459747 GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.

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If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now.

Read the full article here

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]]> Why This Marketing VP Left Wendy’s To Join A Location Data Vendor https://www.groundtruth.com/article/why-this-marketing-vp-left-wendys-to-join-a-location-data-vendor/ Thu, 02 Feb 2023 13:56:00 +0000 https://www.groundtruth.com/?post_type=article&p=459749 Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.

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FAdExchanger sits down with Brandon Rhoten, newly appointed GroundTruth CMO, to discuss why tangible outcomes are important when selecting any media partner to work with. Before joining GroundTruth in September, Brandon spent three years as global CMO of Potbelly, one year as global CMO of Papa Johns and six years as VP and head of advertising, media and digital marketing at Wendy’s.

Read the full article here

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]]> Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World https://www.groundtruth.com/article/dealership-marketing-navigating-automotive-advertising-in-a-post-pandemic-world/ Mon, 27 Jun 2022 14:37:27 +0000 https://www.groundtruth.com/?post_type=article&p=454836 Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.

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]]> In the following Q&A, Automotive News chats with Rosie O’Meara, GroundTruth CRO alongside John DeMarco from Experian Automotive, and Tara Rego from Spectrum Reach for their takes on various aspects of automotive marketing in a post-pandemic world.

 

Read the full article here

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]]> How CTV Advertising Will Continue to Disrupt the Game https://www.groundtruth.com/article/how-ctv-advertising-will-continue-to-disrupt-the-game/ Wed, 27 Apr 2022 15:14:51 +0000 https://www.groundtruth.com/?post_type=article&p=450937 Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.

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]]> With the relevance of CTV, the intersection of linear and connected TV, and the rising popularity of QR code advertising, marketers need to start thinking about how they can up level their marketing strategies to stay ahead of the curve. In the following Q&A, Advertising Week chats with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.

 

Read the full article here

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]]> GroundTruth Takes Another Bite at Offline Attribution https://www.groundtruth.com/article/groundtruth-takes-another-bite-at-offline-attribution/ Wed, 30 Mar 2022 05:15:03 +0000 https://www.groundtruth.com/?post_type=article&p=449231 Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.

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]]> Mike Boland from Localogy discusses GroundTruth’s powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.

Read the full article here

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]]> 4 ways data is helping restaurants reinvent themselves in 2022 https://www.groundtruth.com/article/4-ways-data-is-helping-restaurants-reinvent-themselves-in-2022/ Mon, 28 Mar 2022 05:06:47 +0000 https://www.groundtruth.com/?post_type=article&p=449230 Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.

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]]> The value of building long-term relationships with diners can be the difference between meaningful growth or a struggling business. Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.

Read The Rull article here

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]]> New TV QR Codes Offer Targeting Via Location-Based Behavior Patterns https://www.groundtruth.com/article/new-tv-qr-codes-offer-targeting-via-location-based-behavior-patterns/ Tue, 15 Mar 2022 04:59:54 +0000 https://www.groundtruth.com/?post_type=article&p=449229 Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth's latest launch of GT QR Codes in partnership with Flowcode.

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]]> Karlene Lukovitz from MediaPost shares the exciting news and industry relevence surrounding GroundTruth’s latest launch of GT QR Codes in partnership with Flowcode.

Read The Rull article here

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]]> Yes, Even Marketers Are Facing Supply-Chain Issues https://www.groundtruth.com/article/yes-even-marketers-are-facing-supply-chain-issues/ Thu, 17 Feb 2022 05:41:37 +0000 https://www.groundtruth.com/?post_type=article&p=443690 Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022.

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]]> The digital marketing industry is going through its own critical supply and demand transformation. In this AdExchanger article, Mark Fleisch, GroundTruth SVP of National Sales, outlines how marketers can balance changes in 2022 and the need to create an uninterrupted, fluid customer experience.

From attribution to ad inventory to industry workforce shortages, Mark shares tips on how marketers can drive business growth in today’s fluctuating environment.

 

Read the full article here

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