What is Ad Inventory?

Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory refers to app, web, video, and mobile ads for sale that advertisers can buy.

The post Ad Inventory appeared first on GroundTruth.

What is Addressable TV?

Addressable TV is the ability for an advertiser to serve different ads to different audience segments who are watching the same TV program. Addressable TV’s purpose is to target specific cohorts to drive sales and sign ups. It enables brands to reach new audiences on new platforms to drive performance across brand, intent and more.

The post Addressable TV appeared first on GroundTruth.

Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a conversion). Marketing attribution provides insight into which combination of events influences desired behavior.

The post Attribution appeared first on GroundTruth.

What is AdTech?

AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are used to manage, analyze and deliver ads. AdTech tools and software are used by advertisers to reach digital audences on mobile, desktop, and television to create display, video, social, and search ads. Advertisers use AdTech to maximize their advertising campaigns.

The post AdTech appeared first on GroundTruth.

An ad exchange is a digital marketplace for publishers and advertisers to buy and sell mobile ad inventory in the open market. This technology platform allows publishers to offer their ad space, while advertisers and ad networks can purchase advertising space, often through real-time auctions.

How Are Ad Exchanges Used?

Ad exchanges are most often used to sell advertising inventory, such as display, video, and mobile ads.

Google Ad Exchange is an example of an ad exchange.

The post Ad Exchange appeared first on GroundTruth.

What is an Ad Impression?

An ad impression is the number of times a consumer is exposed to an advertisement.

The post Ad Impression appeared first on GroundTruth.

Audience Targeting is a way for marketers to reach likely consumers with precision and scale based on their past online and offline behaviors, interests, location, and demographic information. Marketers can use this information to create tailored ads and target customers when they are likely to buy a product or use a service. If a customer has filled out a form, visits your website, or is observed inside your brick-and-mortar location, you can also create an audience segment to retarget these customers at a later point in time. The more relevant targeting parameters you use to create your target audience, the more effective your advertising campaign will be in terms of results and cost.

Learn more about GroundTruth’s Audience Targeting solutions and discover why we are the number one location-based advertising platform.

The post Audience Targeting appeared first on GroundTruth.

An ad server is a web-based technology dedicated to the delivery of advertisements. This specialization enables the tracking and management of advertising related metrics.

The post Ad Server appeared first on GroundTruth.

An ad tag is a code snippet that has to be inserted within the HTML code of a webpage where an ad is due to be displayed and can track impressions and clicks.

The post Ad Tag appeared first on GroundTruth.