Case Studies – GroundTruth

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Marketing — Wed, 24 Apr 2024 12:34:00 +0000

Real-World Solutions

The Martin County Office of Tourism worked with GroundTruth to drive visits and boost local tourism, highlighting Martin County as an unspoiled, natural paradise with a plethora of activities such as fishing, outdoor adventures, ecotourism, and more.

Employing a comprehensive omnichannel strategy, this campaign effectively engaged prospective travelers across mobile, desktop, and connected TV (CTV) devices.

Let’s take a deeper look at how the Martin County Office of Tourism used GroundTruth’s media platform and innovative strategies to pinpoint pertinent audiences across the South and Northeast regions, ultimately resulting in a notable surge of visitation, clicks, and heightened interest in Martin County’s tourism offerings.

Tactical Strategies

The Martin County Office of Tourism used GroundTruth’s first-party behavioral audiences, location audiences, and location targeting strategies across mobile, desktop, and CTV to reach prospective travelers and pique interest in Martin County.

Behavioral Audience Targeting

Combined visitation behaviors with demographic information to build sophisticated audience profiles and targeted people based on their lifestyles and interests. Targeted select groups from GroundTruth’s expansive list of first party audiences, like Outdoor Enthusiasts, Beach Lovers, Budget Hotel Visitors, Car Owners, and more.

Location Audience Targeting

Accurately reached potential travelers who displayed visitation patterns to location categories such as Beaches, Campgrounds, and Fishing and Hunting Lodges.

Location Targeting

Connected with travelers and residents across the south and northeast regions of the U.S.

Weather Triggering

Provided contextually relevant, tailored, and timely messaging to potential travelers based on the local weather.

Tactical Strategies -
Omnichannel Spotlight

This omnichannel campaign included ads running on mobile, desktop and CTV which allowed Martin County Office of Tourism to retarget consumers across multiple touchpoints along the consumer journey.

Video Completion Rate (VCR) was extremely high, with a 94% VCR on CTV, highlighting the effectiveness of CTV ads in contributing to brand-building efforts, especially in the travel & tourism vertical.

Hours of screen time for CTV ads was at an impressive 1,648 showing significant user reach.

Real Business Results

GroundTruth drove a total of 1,005 actualized visits to Martin County, with a noteworthy click-through rate of 0.42%. Moreover, the campaign proved to be extremely cost conscious for the travel & tourism vertical, with an effective $27.94 cost per actual visit to the destination. GroundTruth’s strategies had a wide-reaching impact as well, with over 4.4 million impressions.

Targeting related location categories such as Golf Courses, Resorts, and Live Theatres proved particularly successful. Meanwhile, Parents and Outdoor Enthusiasts were more engaged and outperformed other audience groups in both click-through rate and visitation rate, demonstrating the effectiveness of leveraging audiences with a higher likelihood of enjoying Martin County’s natural attractions and outdoor offerings.

By the Numbers

0 K+

Visits Driven Over a 4 Month Long Campaign

0 %

Click-Through Rate

$ 0

Cost Per Visit

Working with Cynthia and Glenn at GroundTruth has been an exceptional experience. GroundTruth's commitment to precision and innovative behavioral and location-based targeting tactics is unparalleled. Our campaign saw great results and I'm very pleased to continue partnering with them!

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County appeared first on GroundTruth.

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Marketing — Tue, 02 Apr 2024 12:40:00 +0000

Sharp Auto, a loyal client of Alpha Media, aimed to increase on-lot visits to their auto dealer location. Through collaboration with GroundTruth, Alpha Media deployed innovative and dynamic mobile pre-roll video ads and geofencing targeting tactics to reach consumers in-market for auto.

Real-World Solutions

Noticing a trend of consumers upgrading RVs and older trucks, Sharp Auto and Alpha Media leveraged GroundTruth’s media platform to drive visits and clicks with strategic, dynamic video ads.

Research shows that 40% of car shoppers discover new vehicles they previously weren’t considering due to video marketing, with the average automotive shopper spending 33% of their research time on mobile devices. These statistics, combined with a notable surge in visits and clicks throughout the campaign time period, underscore the effectiveness of GroundTruth and Alpha Media’s strategies in the automotive industry.

Tactical Strategies

Sharp Auto utilized GroundTruth’s location targeting tactics, including geofencing and retargeting, across dynamic mobile video ads to effectively reach in-market for auto consumers who were seen visiting competitor auto dealership locations.

Geofencing

Targeted auto shoppers who were seen displaying foot traffic visitation to a list of 22 different locations, camping sites, and boat dealers.

Retargeting

Engaged audiences who were previously exposed to Sharp Auto’s mobile video ads within the same campaign time period to create loyalty, strengthen brand positioning, and keep Sharp Auto top-of-mind for these prospective car buyers.

Dynamic mobile pre-roll video ads

Took advantage of creative and compelling video inventory without the high cost of entry of running CTV ads. Dynamic video ads work particularly well within the automotive industry to showcase exciting features of new vehicles.

Real Business Results

This campaign was extremely successful. In just over two months, 17 visits were driven with GroundTruth media. Dynamic mobile video ads had an outstanding click-through rate of 1.28%. This campaign was cost effective for Sharp Auto as well, with an average cost per visit of $24.68. When considering the average size of purchase once visits are driven to auto dealership lots, maintaining a low cost per visit is extremely important for auto dealerships.

Overall, this marketing approach demonstrated that auto dealers do not need huge creative capabilities. Rather, relying on dynamic video marketing on mobile devices, combined with GroundTruth’s geofencing and retargeting approaches, created the perfect formula for driving visits to Sharp Auto and subsequently increasing sales.

By the Numbers

Total visits over a two
month time period

0 %

Average click-through rate

$ 0

Average cost per visit

I have been working with Athena and the Alpha Media group for almost 2 years. They have really stayed on top of my…marketing. Their reporting is honest and very inclusive. Athena is open to and always coming up with great ideas and willing to make changes and tweak campaigns on the go!!! The team is responsive and prompt and brings something new each month when we have the previous month recap. I would recommend the Alpha Media team to anyone outside my area, and would not want them to compete with me with them involved.

Rachel and Anthony are great partners. They are always responsive and willing to brainstorm with us on how we can better leverage GroundTruth. We have worked together for several years and they have continued to not only entertain our many questions but also to support our ideas and requests for advancements in targeting such as adding county level targeting and reporting performance split out by geofence. When approximately 80% of our digital accounts include GroundTruth in the strategy, it is obvious that our success in using the platform is a direct result of the support we receive from them both.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto appeared first on GroundTruth.

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Marketing — Wed, 07 Feb 2024 13:00:00 +0000

Dave’s Hot Chicken has topped many lists as one of America’s fastest growing restaurant chains. They met their match when they teamed up with GroundTruth to help support, sustain, and accelerate results for the brand with targeted media and measurable results.

Since teaming up Dave’s Hot Chicken has leveraged GroundTruth’s targeted media products across mobile and social channels to support various initiatives, campaigns, and drive results at multiple locations.

Let's explore Dave's Hot Chicken's initial campaign with GroundTruth which focused on driving a consistent influx of foot traffic from both new and returning customers to specific locations in key markets.

Real-World Behaviors

The targeting approach utilized a mix of real-time location and audience-based targeting strategies.

Some of the real-time targeting strategies included connecting with audiences within the retail block of a Dave’s Hot Chicken restaurant (Retail Block Targeting) and devices within a five-mile radius to the target locations via Proximity Targeting. They also tapped into GroundTruth’s Neighborhoods Targeting solution, which focuses on audiences within specific geographical zones that show a higher affinity to the target location.

Due to Dave’s Hot Chicken’s emphasis on attracting new and returning customers, the audience targeting strategy was highly strategic. Their focus was on engaging both loyal patrons of their restaurants and visitors to their major competitors, aiming to entice “switchers” to give Dave’s Hot Chicken a try. They also reached proprietary GroundTruth Behavioral Audiences and layered in 3rd party audiences as well.

Real Business Results

Within a month-long campaign, Dave’s Hot Chicken was able to drive almost 1,400 diners to their locations within three key metropolitan cities.

Of the visits driven, 75% came from new or infrequent visitors with the remaining 25% coming from a mix of moderate to high-frequency visitors.

The campaign yielded a 2X return on ad spend and a 7.8% average increase in sales for the client. This success was attributed to hyper-local and precise targeting, reducing ad waste and enhancing their engagement with relevant audiences.

By the Numbers

0 X

return on ad spend

0 %

average sales lift in markets supported by GroundTruth media

The buzz and rapid growth that Dave’s Hot Chicken has had since day one has been an incredible benefit for the brand, but we still have the opportunity to reach more potential guests that may not have heard about us yet or for whom we just aren’t top of mind yet. So, our goal has been to do just that by building a strong, foundational media infrastructure.

GroundTruth has been a great partner for us in that effort. They helped us get in front of the most relevant audiences on multiple screens while providing transparency into the true impact of our media on things that matter like in-person visits, sales, and return on ad spend, all of which allow us to make more efficient and strategic marketing decisions.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift appeared first on GroundTruth.

Ulta Beauty

Marketing — Thu, 01 Feb 2024 13:00:00 +0000

Ulta Beauty and their agency partner, Mediahub MullenLowe, joined forces with GroundTruth to power their new store openings as they expanded their physical footprint. The beauty retailer leveraged localized and data-driven tactics as part of their overall strategy to reach high-potential customers, boost awareness, and drive foot traffic to new stores.

Real-World Solutions

Location Audiences allowed Ulta Beauty to target direct competitors near their new locations. The competitive set included both major chain stores and smaller local specialty shops, optimizing reach to potential customers while stealing market share.

Behavioral Audiences such as Beauty & Cosmetic Shoppers enabled Ulta Beauty to reach intenders who would most benefit from learning about a new store opening in their vicinity.

Proximity Targeting was taken a step further as Ulta Beauty and GroundTruth partnered to set insights-led, custom radial targeting around new stores to optimize reach and effectiveness.

Real Business Results

Ulta Beauty leveraged insights from GroundTruth’s location solutions as part of their media plan to support a number of their new store openings. 2.5x GroundTruth-supported Ulta Beauty store openings were 2.5X more likely to reach their state average visitation rates than non-supported stores. GroundTruth-supported locations were not only more likely to meet their state average weekly visitation rates, but did so 43% faster than new stores not supported by GroundTruth media.

By the Numbers

0 K

GroundTruth-supported Ulta Beauty store openings were 2.5X more likely to reach their state average visitation rates than non-supported stores.

0 %

GroundTruth-supported Ulta Beauty locations reached state average visitation rates 43% faster than non-supported stores, driving incremental visits.

Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.

The post Ulta Beauty appeared first on GroundTruth.

Yachak Mate Organic Energy Tea

Marketing — Sun, 28 Jan 2024 14:23:00 +0000

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.

With precise targeting across mobile and connected TV (CTV) media channels, Yachak maximized the impact of this multichannel campaign to drive more shoppers to stores with their products on the shelf.

Real-World Solutions

Yachak blended Location and Audience Targeting, plus Retargeting across additional channels to hyper target their ads across multiple mobile and CTV screens.

Retail Block and On-Premise Targeting on mobile devices reminded shoppers to pick up Yachak products in store while near the premises of designated store locations in real time.

To reach customers based on past behaviors, Yachak targeted Location-Based Audiences, Custom Audiences made up of competitor’s convenience store shoppers and Health & Wellness Enthusiasts, plus Purchase and App-Based Audiences to reach shoppers with the Amazon App, other relevant fitness and nutrition Apps, or had bought in similar product categories.

Yachak reinforced their messaging by Retargeting consumers who were already served ads and visited store locations to reemphasize the message, build loyalty, and push consumers down the sales funnel.

Real Business Results

Throughout a four-month long campaign and budget of $250k to spend across mobile and Connected TV (CTV) channels, Yachak Yerba Mate drove over 241k visits to various brick & mortar retailers, including Albertsons, AMPM, Circle K, 7-Eleven, Save Mart, Stater Bros Market, in addition to Yachak’s Amazon.com storefront.

While Retail Block Targeting was the top performing tactic in terms of driving clicks from shoppers in the moment (0.30% CTR), reaching Location-Based Audiences via standard banners drove more than half of visits, driving over 127k visits.

By the Numbers

0 K

Visits driven to brick-and-mortar locations by GroundTruth supported mobile and CTV campaigns, with over 30k driven by CTV alone.

0 %

Visit Rate Lift measured by an independent 3rd party measurement partner.

0 %

Incremental Lift measured by an independent 3rd party measurement partner.

GroundTruth was a great partner to launch one of Yachak’s first national media campaigns. Between their ability to target hyper customized audiences and leverage precise location targeting, we were able to drive brand awareness and store visits to key retailers within our network.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Yachak Mate Organic Energy Tea appeared first on GroundTruth.

Coach

Marketing — Sat, 20 Jan 2024 13:50:00 +0000

Through their partnership with GroundTruth, Coach has tapped into location data to carefully craft their media mix with insights-driven precision. With a goal of driving 20K in-store visits, Coach leveraged GroundTruth’s Cost Per Visit model to effectively reach the right customers and optimize toward driving store visits.

Real-World Solutions

Cost Per Visit, the first-to-market performance model that allows marketers to only pay when verified in-store visits occur, was activated by Coach to focus efforts on driving customers in-store.

Location Targeting drove 76% of the generated in-store visits, largely by reaching consumers who had visited Coach locations in the past or visited identified points of interest that would indicate a potential customer. Almost 5% of those visits were influenced by ads delivered while the customer was on the retail block, keeping the brand top of mind and guiding customers through their doors.

Audience Targeting tactics drove the remaining visits, primarily by targeting Look-a-Like customers. This tactic allowed Coach to successfully extend the scalability of their campaign by reaching customers who behave similarly to Coach customers based on various location-based attributes.

Real Business Results

Coach aimed to drive almost 20K visits, but ended up performing at 150% to goal by driving over 30K visits to retail locations during the two month timeframe. Because of the risk-free element to Cost Per Visit, the 11K incremental visits came at no additional cost above the initial target goal.

The majority of visits occurred within three days to one week of being served an ad, highlighting the impact that timely influence can have on driving actions. We also saw the highest foot traffic spikes from Friday into Saturday, when consumers have more free time to shop.

While we saw strong physical proof of performance, we also saw a strong digital response from potential shoppers with Rich Media Engagement Rates up +10-16% to GroundTruth’s benchmark. All around, this campaign showcased the power location has in identifying, reaching, and influencing the right consumers.

By the Numbers

0 %

Rich Media Engagement Rate exceeded
GroundTruth benchmark by 10-16%

0 K

Visits driven to Coach retail
stores within 2 months

Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.

The post Coach appeared first on GroundTruth.

No Kid Hungry

Marketing — Wed, 10 Jan 2024 20:36:00 +0000

No Kid Hungry leveraged GroundTruth media to reach relevant audiences with details about their summer meals program.

The goal of the campaign was to raise awareness among families about how to find summer meals available nationally, with a targeted focus on key states. Parents and caregivers were encouraged to text "FOOD" or "COMIDA" to No Kid Hungry's 304-304 hotline to find free meals near them.

No Kid Hungry initially launched the texting hotline to let parents know about free summer meal sites in their neighborhoods. This resource is especially crucial during the summer months when the meals that many children rely on at school are no longer accessible.

Real-World Solutions

To reach key audiences across nine U.S. states, there was a media mix of mobile and connected TV (CTV) ads to engage people at various moments throughout the day.

Similar tactics were applied cross-channel, mixing location and audience targeting. Geotargeting was deployed across all channels along with 1st party audiences for relevant and hyper-focused reach.

Real Business Results

Across the nine priority states, the GroundTruth campaign reached over 860k unique users across both mobile and CTV devices. Because the objective of this campaign was to increase awareness and drive action, the focus was on targeted reach with relevant messaging to encourage users to learn more. In total, the campaign resulted in 19k clicks, an average click-through rate of 0.41%. on mobile, and a 97.8% average video completion rate across both English and Spanish CTV video ads.

Throughout the campaign, more than 2.5k unique users accessed No Kid Hungry’s meal finder resources via WhatsApp, enabling them to connect their intended audience of Latino families with meals on an entirely new platform that they trust.

By the Numbers

0 K

Clicks driven to No Kid Hungry's meal finder resource

0 %

Average click-through rate on mobile ads, 2X above the GroundTruth benchmark for mobile banners

Unique users who messaged No Kid Hungry via WhatsApp throughout the campaign

All kids deserve a great summer, but for millions of children who rely on school meals, summer can be the hungriest time of year when school is out.

And with the rise in cost for food and other necessities like utilities, gas and rent, there’s a bigger financial strain on families’ already tight budgets, making raising awareness of free summer meals sites across the nation extremely critical. That’s why we’re grateful for the continued support from GroundTruth media to help us promote our summer meals text service, so families know where to find healthy meals for their kids. This year’s expansion of the meal finder resources allowed us to reach more immigrant and Latino families via WhatsApp, a popular messaging app trusted by the community.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post No Kid Hungry appeared first on GroundTruth.

Toyota

Marketing — Fri, 05 Jan 2024 13:00:00 +0000

Toyota is no stranger to innovation which is why a partnership with GroundTruth to test our Cost Per Visit model was a natural fit. Looking to drive visits to specific dealerships, the Tri-State Toyota Dealers Association and their agency partner Saatchi & Saatchi leveraged our industry-leading location data to optimize reach and maximize campaign effectiveness by only paying for verified visits.

Real-World Solutions

Cost Per Visit, the first pay-for-performance model for driving in-store visits, takes the guesswork out of which products to use as GroundTruth optimizes campaigns in real-time to drive visits.

As Toyota’s partner, GroundTruth focused on identifying and reaching true in-market intenders to engage customers likely to be in the market for a new car and drive them to a nearby dealership.

Neighborhood and Location Audience data allowed Toyota to tap into visitation patterns over the last 90 days and create look-a-like audiences to reach the most relevant in-market intenders for Toyota.

Real Business Results

As Toyota’s first test using Cost Per Visit, they were able to not only efficiently fuel their audience targeting with GroundTruth’s high quality data, but were also able to see the effectiveness of the campaign in the real-world with true visits. The month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey targeted demographic audience, with the majority of customers driven by Location-Based Audience targeting.

The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).

By the numbers

Visits driven to specified dealerships

Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Toyota appeared first on GroundTruth.

The Florida Keys

Ruben Osorio — Mon, 01 Jan 2024 06:00:00 +0000

The Florida Keys has been a top destination for travelers in northern designated market areas (DMAs) for decades. To continue the tradition of tourism and travel to this region, the Monroe County Tourist Development Council worked with Tinsley Advertising and GroundTruth to develop creative solutions that would increase engagement and interest in visiting the Keys. With the use of an engaging interactive rich media campaign Monroe County successfully doubled engagement rates and increased consideration across potential visitors and core audiences.

Our Solutions

Custom Audience Targeting reached potential travelers, such as Leisure Travelers and Baby Boomers, by identifying past visiting behavior and layering that over demographic information. GroundTruth helped Monroe County put their message in front of the right people and identify new audiences based on the response rates of their ads.

Location Targeting focused on DMAs in the northeast further homed in on the target traveler audience to increase consideration among this group. Then in the summer months the team focused on “drive” markets in the southeast.

GroundTruth Creative Services supported the campaign with innovative and dynamic creative that held the audiences’ attention. The team accomplished this by building 12 Standard Banners, as well as 6 Rich Media units, which included gaming, gallery, and video.

Real Business Results

With engagement campaigns, marketing teams can flex their creative muscle to grab the attention of target audiences. Monroe County leveraged GroundTruth’s creative experts to develop a beautiful and engaging interactive rich media campaign with ads on mobile and tablet screens that displayed a gallery of photos showing all the fun you can have in the Florida Keys. Overall, the campaign performed 61% better than the industry benchmark,* earned 27.8K clicks, and hit a 35.86% rich media video completion rate, proving that their strategy caught audience attention.

The standout proved to be a subset of ads for Key West that displayed a snow globe and asked the viewer to shake their phone or tablet to move to the next image. During the two-and-a-half month campaign, engagement rates for the Key West ads shot to 10.88%, which was 118% over the industry benchmark, and the rich media video completion rate rocketed up to 40%.

Ad Engagement Rate for the Key West Ad portion of the Campaign

Ad Engagement Rate for the Overall Campaign

0 K

Ad Engagement Rate for the Overall Campaign

Our goal was to create a campaign that would remind our audiences about all the fun the Florida Keys has to offer. Not only was GroundTruth able to do that, but their creative team delivered sophisticated rich media ads that captured and held our audience’s attention. On top of all this, GroundTruth helped us discover new audiences by providing better insights about our high indexing audiences. Our partnership with GroundTruth helps us to be more strategic about how we reach our core audience and tailor our message, which enables us to continually optimize our campaigns for the best results.

Ready to Get Started?

Learn how our ad products can drive real business results.

The post The Florida Keys appeared first on GroundTruth.

Dave’s Hot Chicken Drives Over 10K Visits

Marketing — Sat, 30 Dec 2023 13:00:00 +0000

After strong performances in previous campaigns with GroundTruth, Dave’s Hot Chicken returned with a new goal—to drive more app downloads with the secondary KPI of driving more visits to select locations. To entice customers, Dave’s Hot Chicken offered a free slider or milkshake to sweeten the deal.

In a six-week campaign across 59 locations, the QSR chain utilized a blend of audience, real-time, and third-party app targeting on mobile screens. During the final two weeks, GroundTruth extended support through social amplification on Facebook and Instagram to enhance results.

Real-World Behaviors

To optimize reach and impact, all six weeks of the campaign flight were supported by mobile display units. There was a healthy mix of targeting tactics and multiple creative sizes to ensure maximum reach. The targeting mix included both real-time location targeting and audience targeting.

The team amplified the campaign with targeted ads across social media as well, using both Facebook and Instagram. The rare advantage? Since GroundTruth managed the social campaign, we layered in our unique audiences on top of the standard audiences within the respective platforms for additional reach and connection to the mobile campaign.

Real Business Results

The impact of the mobile campaign proved successful in driving both online and in-store performance. Overall the campaign reached 12M potential customers, driving 44.8k to click to learn more while influencing over 10k diners to head to a Dave’s Hot Chicken near them.

Top Click-Driving Tactic: Location Audience QSR and Fast Casual Conquesting drove almost a quarter (23%) of all clicks, proving that reaching your competitors’ core customers can help you steal market share.
Top Visit-Driving Tactic: Proximity and Loyalist Targeting each drove about 9% of all visits showcasing that mixing location and audience targeting solutions is the perfect combo.
Most Effective Visit Rate Driver: GroundTruth Retail Block Targeting ensured ad delivery to potential customers near a Dave’s Hot Chicken location in real time and drove a 2.16% visitation rate.

By the Numbers

0 K

clicks

0 K

visits driven by and attributed to GroundTruth media

$ 0

average cost per click on social ads

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Dave’s Hot Chicken Drives Over 10K Visits appeared first on GroundTruth.

Giltuss

Marketing — Wed, 28 Jun 2023 12:36:00 +0000

For consumers in Puerto Rico, Giltuss has been a household name trusted to relieve cough and congestion for over 30 years. To test their product in the U.S. market its parent company, Gil Pharmaceutical, Corp., teamed up with Business Vision Consulting Group, LLC in collaboration with Catherine Communications and GroundTruth to identify, reach, and drive relevant audiences into local CVS Y MAS and Navarro Discount Pharmacy locations in South and Central Florida to make their purchase.

In order to drive visits to specific retail locations, campaign targeting focused on high-indexing audiences who were more likely to recognize the Giltuss brand name along with location targeting tactics to increase awareness of the product and its benefits.

After working with GroundTruth to identify key audiences, the mobile media campaign launched with both English and Spanish creative ads optimized to increase product awareness, foot traffic, and ultimately sales at area stores.

Real-World Solutions

Behavioral Audience Targeting identified the ideal shopper by finding people who frequented restaurants and retail locations popular with Giltuss’ targeted audiences. This campaign tactic was the most effective, delivering 48% of campaign visits.

Custom Audience Targeting contributed over 4k visits by combining GroundTruth’s data with first-party data sources, as well as visitation to CVS Y MAS and Navarro Discount Pharmacy locations in Florida where Giltuss products were sold.

Custom Neighborhood Targeting enabled Giltuss to reach target audiences by layering demographic data onto GroundTruth’s Neighborhoods Targeting to efficiently reach geoblocks with high affinity to the target store locations.

On-Premise Targeting helped keep Giltuss products top of mind for shoppers near CVS Y MAS and Navarro Discount Pharmacy locations for a last-minute pick-up while on-the-go.

Real Business Results

The Giltuss campaign with GroundTruth significantly accelerated sales 65% higher than similar timeframes with no advertising, proving the impact of location-based marketing in reaching key audiences and driving sales. Within 90 days, the campaign yielded over 26k visits to CVS Y MAS and Navarro Discount Pharmacy locations with a healthy $1.10 cost per visit.

In terms of business results, Giltuss achieved 153% of its cough and cold season forecast with CVS Health which led to expansion into both the Hispanic and General market planograms of multiple store locations. The proven popularity of Giltuss also opened discussions with a key CVS Health distributor to explore store expansion within CVS Health and to new retailers in Florida and nationally.

By the Numbers

0 $

Total Visits Driven

0 K

Total Visits Driven

0 %

CVS Health Forecasted Cough & Cold Season Sales

GroundTruth’s location and behavioral targeting were the key drivers of success for this campaign. Their scale and accuracy enabled us to efficiently connect with relevant audiences, eliminate ad waste, and drive an effective cost per visit for our client.

The partnership between GroundTruth and Business Vision Consulting made it possible for Giltuss to achieve excellent ROI and gain valuable insights from our test in the Florida market. Additionally, thanks to their sophisticated mix of audience and location targeting, we were able to surpass our sales goals and strengthen our relationship with CVS Health.

Request a Demo

Let's chat about how our solutions can help you achieve your marketing goals.

The post Giltuss appeared first on GroundTruth.

Auto Dealer Group

Marketing — Mon, 26 Jun 2023 11:22:00 +0000

This auto dealer group, located in central Canada, wanted to increase foot traffic and drive more sales.

Most auto dealerships have a common objective of seeking to increase visits from audiences who are in-market to buy. A common obstacle, however, is how to maintain a low cost per visit, as consumers who visit an auto dealership on-site often do not end up making a purchase during the first visit. Throughout a two-year time period, GroundTruth helped this auto dealer group reach key audiences who were more likely to make a purchase. The success of our strategies also led to a long-term, effective cost per visit for multiple auto dealerships.

Real-World Solutions

Behavioral Audience Targeting enabled the dealer group to connect with key audience segments whose behaviors indicated potential interest in visiting various auto dealerships.

Custom Audience Targeting allowed the dealer group to reach custom-built audiences based on specific criteria. This custom audience group was also subsequently retargeted to keep the brand top of mind and continue to influence the target shopper further down the conversion funnel.

Frequency Capping, which limits the number of times a creative ad is served to a single user, was applied as well to ensure that impressions were served to a wider audience, increasing unique reach.

Real Business Results

As a result of this strategic targeting, GroundTruth helped this auto dealer group drive a total of 5,412 visits over two years. In addition to a high volume of visits, this campaign also exhibited effective cost per visit.

This auto dealer was able to lower their media spend, get relevant audiences to visit dealerships, and maintain steady conversion rates to increase the return on ad spend. Because of the consistent success of past campaigns, this partner continues to activate with GroundTruth to drive measurable results for their dealers.

By the Numbers

Total Visits Driven

0 $

Total Cost Per Visit

Ready to Get Started?

Learn how our ad products can drive real business results.

The post Auto Dealer Group appeared first on GroundTruth.

Case Studies – GroundTruth

Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County

Real-World Solutions

Tactical Strategies

Behavioral Audience Targeting

Location Audience Targeting

Location Targeting

Weather Triggering

Tactical Strategies - Omnichannel Spotlight

Real Business Results

By the Numbers

Ready to Get Started?

GroundTruth Partners with Alpha Media in Driving On-Lot Visits to Sharp Auto

Sharp Auto, a loyal client of Alpha Media, aimed to increase on-lot visits to their auto dealer location. Through collaboration with GroundTruth, Alpha Media deployed innovative and dynamic mobile pre-roll video ads and geofencing targeting tactics to reach consumers in-market for auto.

Real-World Solutions

Tactical Strategies

Geofencing

Retargeting

Dynamic mobile pre-roll video ads

Real Business Results

By the Numbers

Ready to Get Started?

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Dave’s Hot Chicken has topped many lists as one of America’s fastest growing restaurant chains. They met their match when they teamed up with GroundTruth to help support, sustain, and accelerate results for the brand with targeted media and measurable results.

Real-World Behaviors

Real Business Results

By the Numbers

Ready to Get Started?

Ulta Beauty

Real-World Solutions

Real Business Results​

By the Numbers

Yachak Mate Organic Energy Tea

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.​

Real-World Solutions

Real Business Results

By the Numbers

Ready to Get Started?

Coach

Real-World Solutions

Real Business Results​

By the Numbers

No Kid Hungry

No Kid Hungry leveraged GroundTruth media to reach relevant audiences with details about their summer meals program.

The goal of the campaign was to raise awareness among families about how to find summer meals available nationally, with a targeted focus on key states. Parents and caregivers were encouraged to text "FOOD" or "COMIDA" to No Kid Hungry's 304-304 hotline to find free meals near them.

Real-World Solutions

Real Business Results

By the Numbers

Ready to Get Started?

Toyota

Real-World Solutions

Real Business Results

By the numbers

Ready to Get Started?

The Florida Keys

Our Solutions

Real Business Results

Ready to Get Started?

Dave’s Hot Chicken Drives Over 10K Visits

Real-World Behaviors

Real Business Results

By the Numbers

Ready to Get Started?

Giltuss

Real-World Solutions

Real Business Results

By the Numbers

Request a Demo

Auto Dealer Group

This auto dealer group, located in central Canada, wanted to increase foot traffic and drive more sales.

Real-World Solutions

Real Business Results

By the Numbers

Ready to Get Started?

Tactical Strategies -
Omnichannel Spotlight

Real Business Results

Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.

Real Business Results