Programmatic – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Thu, 12 Oct 2023 09:17:56 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png Programmatic – GroundTruth https://www.groundtruth.com 32 32 Marketing in a Recession 2023 https://www.groundtruth.com/insight/2023-using-media-to-thrive-in-a-recession/ Thu, 08 Dec 2022 19:28:00 +0000 https://www.groundtruth.com/?p=457679 Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.

The post Marketing in a Recession 2023 appeared first on GroundTruth.

]]>

2023 is right around the corner, but the world is still reeling from 2020. Now more than ever, you need to keep a pulse on evolving trends in order to create campaigns that drive meaningful revenue, so you know how to create a recession marketing strategy. That’s where GroundTruth comes in.

Watch our webinar replay to hear from experts on how 2023 advertising for a recession differs from past years and how you can use real-world behavior to drive real business results in a rapidly changing economy.

Learn from our experts about:

  • 3 tactics successful companies do to market during a recession
  • Client success stories
  • How to approach a 2023 marketing strategy

Watch Replay

Watch the full replay and learn how to market successfully during a recession.

Play Video

The post Marketing in a Recession 2023 appeared first on GroundTruth.

]]> Audience Quality: How to Get the Best Performance in a DSP of Your Choice https://www.groundtruth.com/insight/audience-quality-how-to-get-the-best-performance-in-a-dsp-of-your-choice/ Thu, 27 Oct 2022 18:33:00 +0000 https://www.groundtruth.com/?p=457689 Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.

The post Audience Quality: How to Get the Best Performance in a DSP of Your Choice appeared first on GroundTruth.

]]> Audience Quality: How to Get the Best Performance in a DSP of Your Choice

Now, more than ever, customers expect their programmatic campaigns to drive results. Large agencies and marketers use DSPs like the Trade Desk, Google DV360, Yahoo, and more to manage their clients’ campaigns. PMP and Audience targeting are standard approaches to programmatic targeting – however, not all programmatic solutions are created equally.

Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.

Watch Replay

The post Audience Quality: How to Get the Best Performance in a DSP of Your Choice appeared first on GroundTruth.

]]>