Political – GroundTruth

2024 MediaPost: Marketing Politics

Marketing — Thu, 18 Jan 2024 17:46:47 +0000

The 2024 cycle is going to be the costliest yet – projected to top $10 billion across all media. But many candidates and PACs have already poured hundreds of millions into TV, CTV, radio, digital, messaging and print efforts to no apparent effect. As MediaPost hosts its annual gathering of the political marketing pros to discuss their allocation plans and creative strategies for 2024, the most pressing question is, does media money even matter anymore? And where?

Will you be in Washington, DC? We look forward to discussing how GroundTruth’s solutions can drive results for your business.

Let’s Connect

The post 2024 MediaPost: Marketing Politics appeared first on GroundTruth.

Inform Voter Behavior With Better Political Targeting

Marketing — Thu, 07 Dec 2023 14:25:00 +0000

With estimates of political spending reaching over $11 billion and ads spread across a variety of channels and media, it can seem impossible to know how to cut through the noise and get real political results. At GroundTruth, we segment audiences based on past behavior, current habits, and location, meaning you can seamlessly reach voters with targeted focus across multiple touchpoints.

In this educational webinar, we'll take you through:

The current political landscape and what this means for political marketers
GroundTruth's toolbox of location-based and audience-based tactics
The benefits of reaching voters using a multichannel approach
Demo on GroundTruth's self-serve platform, Ads Manager

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The post Inform Voter Behavior With Better Political Targeting appeared first on GroundTruth.

2023 MediaPost: Marketing Politics

Marketing — Thu, 19 Jan 2023 18:01:00 +0000

For the past decade, MediaPost’s Marketing Politics has been THE after-action report, where both parties and their agencies compare notes on where all that money went…and whether and where it mattered.

By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost’s 10th annual Marketing Politics we follow the money. As major platforms enforced more restrictive political ad policies and diminished their targeting and tracking features, how did campaigns reallocate budgets into and out of digital channels? CTV and YouTube emerged as major beneficiaries, but how were marketers using these channels in the mix and choosing among the many AVOD streamers vying for their budgets?

Will you be in Washington, DC? We look forward to discussing how GroundTruth’s omnichannel solutions can drive results for your business.

Let’s Connect

The post 2023 MediaPost: Marketing Politics appeared first on GroundTruth.

HeadCount

Marketing — Wed, 13 Feb 2019 13:00:36 +0000

HeadCount, a non-partisan organization, is focused on making civic participation easy and fun. Ahead of the midterm elections, HeadCount and their agency partner, Crossmedia, teamed up with GroundTruth to power their mobile efforts in driving awareness among youths 18+ and encouraging voter registration. By leveraging location marketing, HeadCount was able to reach their intended audience and get them on the path to registration with one click.

Real-World Solutions

Location Targeting based on proximity to college campuses helped HeadCount reach a pool of young adults and potential new voters. Clear and concise messaging shed light on a previously intimidating process, getting potential first-time voters to take action.

Location Targeting of State DMAs (Designated Market Area) allowed HeadCount to focus on battleground states where every vote could make a difference, thus incentivizing and empowering voters to get registered.

Real Business Results

6,100 potential voters were driven to HeadCount’s site where their journey began.

During the course of the campaign, Texas proved to be a top performing market, driving 20% of total clicks. This year, Texas had one of the tightest races with a margin of only 200k voters. In scenarios like this, every registration and subsequent vote was crucial which highlights the opportunity for organizations like HeadCount to impact political participation.

By the numbers

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Mobile users reached

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Clicks

American democracy cannot work unless all Americans, especially us young Americans, vote. And the best way to reach us is where we are – on our phones. GroundTruth’s work targeting young Americans made sure HeadCount’s message reached and inspired first-time voters. 2018 saw the highest youth voter turnout rate for a midterm in my lifetime. And the thousands of voters GroundTruth helped us reach were a big part of that story.

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