While some consumers are looking for ways to cut costs, many are making the adjustments necessary to still be able to indulge in their favorite leisure activities like traveling, attending concerts, and visiting casinos. Brands that want to reach these audiences can use this moment to test different marketing strategies to identify the tactics that will drive customers to spend any discretionary dollars they have left with your brand.

In the latest volume of The Lean: Leisure & Entertainment Insights Report, we help marketers understand:

• How travel is faring this summer by observing Airport & Hotel daily foot traffic
• Differences in casino audiences by coastal cities and brand
• The audience overlap of those that attended the summer’s biggest concerts & festivals
• The impact large events can have on local businesses in the community surrounding a concert venue

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The Lean: Leisure & Entertainment Insights Brief Vol. 2 by filling out the form below.

The post The Lean: Leisure & Entertainment Insights Brief appeared first on GroundTruth.

Real-World Solutions

Behavioral Audience Targeting and Location Audience Targeting were used to reach audience groups whose behaviors and visitation patterns indicated potential interest in Bark Social.

Bark Social leveraged Location Audiences to identify dog owners by targeting consumers who were recently seen visiting local pet stores.

To reach potential audiences based on lifestyle, we tapped into a variety of Behavioral Audiences who displayed real-world visitation patterns to areas that might signal interest in Bark Social’s unique offering.

Real Business Results

Bark Social saw some “pawsome” results, with over 400 visits attributed to this marketing campaign, averaging a $6.67 cost per visit. Combined with a click-through rate of 0.46%, it’s clear that Bark Social’smessaging resonated with the target audience.

By targeting audience groups who displayed preexisting behaviors or foot traffic visitation to ideal locations, GroundTruth was able to intelligently identify and reach potentially interested consumers and drive them to visit Bark Social, while keeping low cost per visit and high customer engagement.

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Based on visitation trends, consumers are raring for some adventures. According to our latest Lean report, foot traffic to categories like Amusement & Theme Parks, Music & Live Entertainment, and Stadiums increased by an average of 30% last July. As people get back out into the swing of summer activity, the increase in activity will also drive demand for retail goods, ranging from new attires and shoes to outdoor furniture and grills.

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

Our experts we reviewed:

• Current consumer visitation patterns and trends
• Audience personas that should top your targeting list
• Creative tactical solutions to reach your audiences in the right moments with precision

The post Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail  appeared first on GroundTruth.