On Thursday, June 6, hundreds of creatives and brand marketers will make their way to the CU-Boulder campus for a brain overload of insights, ideas, and information. All to partake in this all-day affair of speakers and sessions mixed with hometown veterans and a few national luminaries too.

AD DAY 2024 THEME: AGE OF ADAPTATION

The marketing landscape is ever-evolving, and it waits for no one. Because behind us are the days of letting the next big industry revolution force our hands of change. The future belongs to those who can adapt and thrive in a constantly changing environment. This year, CO Ad Day is embracing the innovation that will challenge the status quo and trail-blaze our mark into the future. Welcome to the Age of Adaptation. 

In an era where the only constant is change, our marketing and advertising landscape continues to evolve at a breathtaking pace. The days of reactive strategies and playing catch-up with industry innovations are behind us. The future is now, and it belongs to the adaptable, the forward-thinkers, and the trailblazers.

The GroundTruth team will be onsite hosting a table and we’re ready to chat through innovative media solutions, engaging creative, and measurable marketing tactics for your brand. Interested in setting up time one-on-one?

Let’s Connect

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We are excited to discuss innovative media solutions, engaging creative, and measurable marketing tactics that will enhance your brand.

Lets’s Connect

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We were excited to discuss innovative media solutions, engaging creative, and measurable marketing tactics that will enhance your brand.

Lets’s Connect

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VISIT FLORIDA’s plans for helping destinations bring more customers to our communities.
This annual summit is a complete program of education designed for tourism specialties to share information and to help destination marketers attract more customers to their communities. Including detailed education that can be applied immediately to bring more visitors to destinations, education sessions, opportunity to gain insights from peers throughout Florida on how to build better community partnerships within the industry and with organizations outside of the traditional tourism industry

Let’s Connect

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We look forward to joining hundreds of industry leaders for the largest gathering of local advertising executives. Borell is all about local advertising and marketing, and all about revenue strategies. Some call it the “skip the hype/follow the money” conference. The event attracts more than 400 executives who come to network and to learn from dozens of top-name speakers.

Interested in setting up time to discuss one-on-one?

Let’s Connect

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Celebrating Creativity in Colorado

The Fifty recognizes Colorado’s top 50 breakthrough ideas across creative disciplines. It continues to be one of America’s most intriguing and original show format for the creative advertising, marketing and digital industry. Unlike similar shows which constitute rewarding gold and silver trophies, The Fifty recognizes the fifty most breakthrough media-neutral ideas across Colorado. Five respected creative leaders from other parts of the country, and world, judge via point scale their ideas.

The GroundTruth team will be joining the celebrations to salute Colorado’s creatives! We’re ready to chat through innovative media solutions, engaging creative, and measurable marketing tactics for your brand. Interested in setting up time one-on-one?

Let’s Connect

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Let’s Connect

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Real-World Solutions

Cost Per Visit, the first pay-for-performance model for driving in-store visits, takes the guesswork out of which products to use as GroundTruth optimizes campaigns in real-time to drive visits.

As Toyota’s partner, GroundTruth focused on identifying and reaching true in-market intenders to engage customers likely to be in the market for a new car and drive them to a nearby dealership.

Neighborhood and Location Audience data allowed Toyota to tap into visitation patterns over the last 90 days and create look-a-like audiences to reach the most relevant in-market intenders for Toyota.

Real Business Results

As Toyota’s first test using Cost Per Visit, they were able to not only efficiently fuel their audience targeting with GroundTruth’s high quality data, but were also able to see the effectiveness of the campaign in the real-world with true visits. The month-long campaign drove over 1,200 visits to specified dealerships in the Delaware, Pennsylvania, and New Jersey targeted demographic audience, with the majority of customers driven by Location-Based Audience targeting.

The campaign’s aim was to drive customers onto dealership lots, so our team optimized by targeting audiences more likely to visit Toyota. We saw success with targeting customers In-Market for Auto, Park Lovers, and Car Renters. This test was also successful in driving incremental visits to some of Toyota’s smaller dealerships (by wholesale).

Our campaign with GroundTruth allowed for us to have greater insight into how audiences in our market both consume and take physical action with our ads. Upon further review, the results showed interesting correlations between store performance and audience visitation—adding another sophisticated layer of intelligence for both the agency and our client. We feel that this effort helped to drive specific, targeted shoppers to our dealer locations.

Ryan RichmondSr. Media Planner, Saatchi & Saatchi

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We look forward to once again coming together and joining the industry to continue the discussion on transforming the media advertising marketplace.

Frank Piechota, Director, Partnership Sales, will be joining an informative panel discussion “TV/Video Measurement & Currencies (Attribution & Data)” on Thursday, November 9 at 11:00am.  These industry leaders will discuss how the complexity of modern-day TV/video advertising should be measured and valued. With practitioners on both sides of the aisle clamoring for evolved approaches and improved solutions, we will take a look into where things stand now and what’s to come.

Designed for media, advertising, and technology executives, the Summit focuses on:

• Building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency
• Reducing the friction between the buy and sell side when it comes to selling inventory in omnichannel market

Interested in setting up time to discuss one-on-one?

Let’s Connect

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GroundTruth will be on-site at Dallas Cowboys Club as a proud sponsor of the 2023 iHack Golf Tournament.  Produced by Dallas Fort Worth Interactive Marketing Association – DFW’s premiere digital marketing association, is a diverse, innovative, & influential community.  We will be joining hundreds of industry professionals for a day of golf and an evening of networking.

We look forward to seeing the DFW advertising community on Friday, October 20.

Let’s Connect

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