Webinars – GroundTruth

A Rediscovery of ROI for CTV Advertising

Marketing — Wed, 24 Apr 2024 15:10:09 +0000

Wondering what the current landscape of CTV advertising looks like and how to use that in your marketing campaigns? Look no further! In our latest on-demand webinar, we'll take you through:

CTV insights and trends
GroundTruth CTV differentiators
Reaching the right audiences at the right time
Real business results achieved with GroundTruth CTV

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Are Your Digital Ad Dollars Driving Foot Traffic with Adweek

Marketing — Thu, 18 Apr 2024 12:55:00 +0000

We know that 83% of all retail purchases happen in store, and yet, companies continue to focus on digital performance metrics in their media plans. It’s time to start focusing on real business results, like increased foot traffic, sales lift, and others.

In this webinar, our panel of experts covered:

Executing and optimizing media plans where foot traffic is the main goal
How to integrate foot traffic into your larger marketing machine
How to leverage digital marketing that is working and turn it into offline results

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The post Are Your Digital Ad Dollars Driving Foot Traffic with Adweek appeared first on GroundTruth.

Roundtable Discussion: GroundTruth on Cookies Disappearing and What that Means for Advertisers

Marketing — Fri, 01 Mar 2024 09:19:00 +0000

Advertisers are projected to spend more in 2024 than any year prior. But with cookies disappearing, many are worried about the return of those dollars spent. Thankfully, there is still time to plan and invest in the right strategies so that you still achieve the real business results you need to make this year a success, like driving foot traffic to your locations, incremental sales, and overall higher ROAS.

In this roundtable discussion, you’ll hear from GroundTruth’s Brandon Rhoten, Chief Marketing Officer, and Matt Knight, SVP, Product & Technology, cover how you can protect yourself against the upcoming changes and what opportunities for growth are available to advertisers that act now.

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Inform Voter Behavior With Better Political Targeting

Marketing — Thu, 07 Dec 2023 14:25:00 +0000

With estimates of political spending reaching over $11 billion and ads spread across a variety of channels and media, it can seem impossible to know how to cut through the noise and get real political results. At GroundTruth, we segment audiences based on past behavior, current habits, and location, meaning you can seamlessly reach voters with targeted focus across multiple touchpoints.

In this educational webinar, we'll take you through:

The current political landscape and what this means for political marketers
GroundTruth's toolbox of location-based and audience-based tactics
The benefits of reaching voters using a multichannel approach
Demo on GroundTruth's self-serve platform, Ads Manager

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Are You Really Measuring the Performance of Your CTV Campaigns?

Marketing — Wed, 18 Oct 2023 04:57:00 +0000

Connected TV advertising success is all about precision. The ability to measure the actual performance of your campaign can be a game changer, but only if you’re tracking the right metrics and outcomes. And that’s the case whether you’re looking to drive awareness, visits or sales.

Hear from a panel of experienced brand and agency CTV leaders from Jersey Mike’s, Naf Naf, Horizon Media, Chamber Media and GroundTruth for best practices in CTV success.

You’ll find out:

How CTV can enhance your existing media mix
Effective targeting strategies for various outcomes
What effective measurement looks like and what results to expect

Tune in to make sure you’re not wasting your ad dollars!

If you enjoyed the webinar, you can start driving real business results through CTV with GroundTruth – reach out here for more info: Contact

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The post Are You Really Measuring the Performance of Your CTV Campaigns? appeared first on GroundTruth.

Boosting Your Direct Mail With Real-world Behavior

Marketing — Tue, 17 Oct 2023 04:48:00 +0000

We’ve entered a new era where traditional marketing works hand-in-hand with real-world behavioral insights for a more personalized and relevant experience. Audience Based Direct Mail (ABDM) by GroundTruth allows brands to eliminate wasted Direct Mail dollars by allowing them to reach households based on their favorite activities, the places they frequent, and other real-world behaviors, increasing the precision and effectiveness of their campaigns.

In this 15-minute educational webinar, you will learn:

How marketers can eliminate wasted Direct Mail dollars by using real-world behaviors.
The ins and outs of creating ABDM campaigns on Ads Manager.
Best practices for setting up Direct Mail campaigns that help grow your business.
Different targeting strategies to make sure you’re reaching the right audiences.

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Silver Lining for Retailers: What Retail & Consumer Trends Signal for 2023

Marketing — Wed, 10 May 2023 08:09:00 +0000

While retail sales are not expected to grow at the same rate as last year, they are still forecasted to increase 2.9% YoY. For many retailers, 2023 is a year of growth and transformation whether that means an increase to their physical footprint with new store openings, creating smaller or experiential store experiences, or finding innovative solutions to reach more shoppers and drive them in-store, whether that be in brick-and-mortars, online, through their App, and more.

From audience targeting to unique media optimization models like Cost Per Visit, GroundTruth can help retailers leverage real-world behaviors to drive real business results by reaching key audiences, in the right moments, with measurable and attributable results including visits and more.

We are joined by the Chief Marketing Officer of one of the most innovative menswear brands on the market, Bethany Muths of Mizzen+Main. In this fireside chat, Bethany provided an inside into what is propelling the brand forward in today’s challenging and complicated consumer market.

GroundTruth’s Director of Research & Insights, Nicole Genchur, set the stage and walked through recent real-world behavioral trends and discussed how these insights can be translated into marketing opportunities for retailers, big and small.

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How to Supercharge your Marketing with Ads Manager in 2023

Marketing — Mon, 01 May 2023 18:18:00 +0000

Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results. Whether you are an Ads Manager pro or just getting started, we shared the ins and outs of how to get started and how to keep your campaigns optimized for ongoing success.

What you will learn:

New features and functionality that make developing your advertising campaigns seamless.
Best practices for setting up ad campaigns that help you achieve your goals.
How to utilize Ads Manager’s reporting capabilities and capture valuable insights.
Different targeting strategies to make sure you’re reaching the right audiences most effectively and efficiently.

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The post How to Supercharge your Marketing with Ads Manager in 2023 appeared first on GroundTruth.

How Video Impacts ROI

Marketing — Thu, 23 Mar 2023 18:18:00 +0000

The rise of targeted video ads across channels, from pre-roll to connected TV ad units, has presented marketers with an opportunity to showcase offerings through a more engaging and attention-grabbing medium. However, video advertising is not a science. Watch this webinar play where GroundTruth’s CTV expert Tom Donoghue, joined by Nexstar’s Christine DiMaria and Maria Doherty, chat through:

The evolution of the CTV/OTT space and what it looks like today
The difference (and benefits) of both audience and publisher targeting
How to set up your media campaigns to drive more measurable visits, either in-store on online
And more

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Marketing in a Recession 2023

Marketing — Thu, 08 Dec 2022 19:28:00 +0000

2023 is right around the corner, but the world is still reeling from 2020. Now more than ever, you need to keep a pulse on evolving trends in order to create campaigns that drive meaningful revenue, so you know how to create a recession marketing strategy. That’s where GroundTruth comes in.

Watch our webinar replay to hear from experts on how 2023 advertising for a recession differs from past years and how you can use real-world behavior to drive real business results in a rapidly changing economy.

Learn from our experts about:

3 tactics successful companies do to market during a recession
Client success stories
How to approach a 2023 marketing strategy

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Watch the full replay and learn how to market successfully during a recession.

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The post Marketing in a Recession 2023 appeared first on GroundTruth.

Audience Quality: How to Get the Best Performance in a DSP of Your Choice

George Tarnopolsky — Thu, 27 Oct 2022 18:33:00 +0000

Audience Quality: How to Get the Best Performance in a DSP of Your Choice

Now, more than ever, customers expect their programmatic campaigns to drive results. Large agencies and marketers use DSPs like the Trade Desk, Google DV360, Yahoo, and more to manage their clients’ campaigns. PMP and Audience targeting are standard approaches to programmatic targeting – however, not all programmatic solutions are created equally.

Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.

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Unwrapping 2022 Holiday Advertising Strategies

Marketing — Thu, 22 Sep 2022 18:47:00 +0000

Unwrapping 2022 Holiday Advertising Strategies

As we enter the winter holiday season, now is the time to iron out a powerful advertising strategy built to drive results among your key audiences, whether that be awareness, visits to your locations, or sales. From gifting to food to traveling, celebration is at the top of consumers’ minds and should be at the center of your holiday marketing plan.

Watch this webinar now to uncover key insights about consumer behavior last holiday season, predicted trends for this year, and recommended tactics to connect with relevant audiences and impact your bottom line by year’s end.

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