Reports – GroundTruth https://www.groundtruth.com Real-world Behaviors. Real Business Results. Tue, 28 Nov 2023 16:24:51 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.groundtruth.com/wp-content/uploads/2023/09/cropped-gt-logo-fivicon-32x32.png Reports – GroundTruth https://www.groundtruth.com 32 32 The Lean: Leisure & Entertainment Insights Brief https://www.groundtruth.com/insight/the-lean-leisure-entertainment-insights-brief-volume-2/ Tue, 29 Aug 2023 17:55:00 +0000 https://www.groundtruth.com/?p=458338 In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.

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While some consumers are looking for ways to cut costs, many are making the adjustments necessary to still be able to indulge in their favorite leisure activities like traveling, attending concerts, and visiting casinos. Brands that want to reach these audiences can use this moment to test different marketing strategies to identify the tactics that will drive customers to spend any discretionary dollars they have left with your brand.

In the latest volume of The Lean: Leisure & Entertainment Insights Report, we help marketers understand:

  • How travel is faring this summer by observing Airport & Hotel daily foot traffic
  • Differences in casino audiences by coastal cities and brand
  • The audience overlap of those that attended the summer’s biggest concerts & festivals
  • The impact large events can have on local businesses in the community surrounding a concert venue

Download Now

The Lean: Leisure & Entertainment Insights Brief Vol. 2 by filling out the form below.

About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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]]> The Lean: CPG Insights Brief https://www.groundtruth.com/insight/the-lean-cpg-insights-brief-volume-2/ Mon, 15 May 2023 10:36:00 +0000 https://www.groundtruth.com/?p=458408 In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.

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With economic uncertainty still at play, consumers are looking for ways to cut costs — especially in the CPG vertical. Knowing this, CPG marketers & retailers should use this moment to test different tactics, such as promotions and loyalty-related discounts, to identify strategies that will drive different customer segments to continue to spend. As value-focused shoppers head in-store or online, increase favor for your brand by offering discounted pricing or consider targeting your competition’s customers with sweet deals.

Download the latest volume of The Lean: CPG Insights Report to learn:

  • Where CPG shoppers are buying products
  • Changes in retail foot traffic market share
  • Key seasonal celebrations that impact foot traffic
  • Top customer segments in each CPG category

Download Now

The Lean: CPG Insights Brief Vol. 2 by filling out the form below.

About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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]]> The Lean: Retail Insights Brief https://www.groundtruth.com/insight/the-lean-retail-insights-brief-volume-3/ Mon, 06 Mar 2023 11:47:00 +0000 https://www.groundtruth.com/?p=458411 In this issue of the The Lean: Retail Vol. 3, we dive into recent retail trends and insights with a focus on the opportunity of new store openings, the importance of understanding audience personas, and some thought-starters for how brands can set themselves up for success in 2023.

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With rising costs and lingering threats of recession, retail sales are not expected to grow at the same rapid rate as last year. We expect this to be the case as consumers shift towards budget-conscious saving instead of heavy retail spending. However, there is still hope, as retail sales are still expected to rise by a modest 2.9%.

Knowing the challenge, how can retail marketers succeed this year?

In the latest volume of The Lean: Retail Insights Report, we help marketers learn how to:

  • Enhance new store openings by leveraging discounts
  • Build accurate audience personas by using real-world behaviors
  • Tap into a larger consumer pool by maximizing important shopping seasons and moments
  • Bridge the gap between bricks and clicks to generate real business results

Download Now

The Lean: Retail Insights Brief Vol. 3 by filling out the form below.

About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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]]> The Lean: QSR Insights Brief https://www.groundtruth.com/insight/the-lean-qsr-insights-brief-vol-3/ Tue, 18 Oct 2022 10:29:00 +0000 https://www.groundtruth.com/?p=458878 In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining.

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Climbing inflation, low visitation rate, and increasing business costs are compounding a period of slow growth rates for the QSR market. Despite the challenges and decrease in foot traffic, the QSR industry has maintained some positive revenues this year through higher prices and menu changes.

In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining. We also rank brand loyalty among the top QSR brands and identify the brands impacted by audience switchers. We share how QSR marketers can turn their traditional seasonal strategies into performance-driven campaigns that generate real business results.

In this playbook, GroundTruth highlights key strategies to:

  • Target and reach your audiences with precision
  • Drive more visits and sales
  • Increase profitability

Download The Lean: QSR Insights Brief – Vol 3

Download the Report Now
About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

Climbing inflation, low visitation rate, and increasing business costs are compounding a period of slow growth rates for the QSR market. Despite the challenges and decrease in foot traffic, the QSR industry has maintained some positive revenues this year through higher prices and menu changes.

In the latest volume of The Lean: QSR insights report, we spotlight top QSR audiences, foot traffic trends between grocery store shoppers and QSR diners, and break out the market share across breakfast and late-night dining. We also rank brand loyalty among the top QSR brands and identify the brands impacted by audience switchers. We share how QSR marketers can turn their traditional seasonal strategies into performance-driven campaigns that generate real business results.

Download Now

The Lean: QSR Insights Brief Vol. 3 by filling out the form below.

About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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]]> The Lean: Retail Insights Brief https://www.groundtruth.com/insight/the-lean-retail-insights-brief-volume-2/ Thu, 18 Aug 2022 10:36:00 +0000 https://www.groundtruth.com/?p=458880 In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors.

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Although there are several ongoing economic challenges impacting consumer spending, back-to-school shopping is predicted to be up from July 14 through September 5, compared to last year. These modest gains are generating some positive increases for several brands. Retail categories such as party supplies, apparel, and health & beauty saw substantial visitation gains between May and July. But as we all know, shoppers are being much more frugal with their spending this year as they focus on getting more bang for their buck. So it may not be surprising that discount brands are also experiencing an uptick in foot traffic and sales.

For marketers, understanding how customers modify their spending and shopping behaviors during economic instability is paramount to developing a marketing strategy that keeps their loyal customers engaged and, more importantly, providing them with options that fit their budget.​

In this issue of the Retail Lean: Volume 2, we spotlight key visitation trends that reveal which audiences are likely to be spending during the Back-to-School (BTS) shopping season and how consumers modify their spending and shopping behaviors. Also, we look at the retail sectors and brands that have been able to grow their share of visitation despite the decrease in consumer spending.​

Download The Lean: Retail Insights Brief – Vol 2

Download the Report Now
About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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]]> The Lean: Auto Insights Brief https://www.groundtruth.com/insight/the-lean-auto-insights-brief-volume-2/ Wed, 15 Jun 2022 10:41:00 +0000 https://www.groundtruth.com/?p=458882 In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations.

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Over the past few years, the auto industry has been anything but normal. There are several key factors that auto marketers need to consider as car buyers continue to increase their visitation to dealerships and service departments. For one, limited inventory is likely stretching out the car-buying process for those trying to find specific car models. This requires consumers to visit more than one dealership to find the best car for their needs. ​

Faced with high gas prices and inflation, car buyers also need to make crucial decisions about car size and fuel efficiency. These trends have encouraged an uptick in electric vehicle (EV) demand. Visitation data reveals that brands such as Toyota, Honda, and other similar brands are likely benefiting from the increase in EV-conscious buyers.​

In this issue of the Auto Lean Vol. 2, we explore how consumer trends and the current economy is impacting car-related purchases. Learn what day of the week generates the most growth in visitation and which brands are driving the most people to their locations. Additionally, find out how post-COVID behaviors are impacting seasonal holiday campaigns.

Download The Lean: Auto Insights Brief – Vol 2

Download the Report Now
About the Lean

Between professional careers and personal lives, we understand that there is very little time left to read drawn out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and other industry sources to current consumer trends to help understand the impact they are having on business outcomes such as visits and sales. GroundTruth data is sourced from the 30 billion annual global visits observed on its platform. All data is anonymized and aggregated.

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