Leading the Industry in Location: GroundTruth Takes on Advertising Week NY
This year’s Advertising Week New York is sure to be…
Blog
Expert analysis on trends impacting the marketing landscape.
A Viewpoint on Location Marketing from an Agency Head of Behavioural Science
GroundTruth recently undertook a quantitative research study into opinions on…
Meet the #GTeam: An Interview with Ad Ops Campaign Manager, Ryan Sheirich
In this new blog series, we’ll spotlight some of the…
Location Marketing Insights: 3 Case Studies
Location, location, location. That phrase is no longer just about…
Attract New Grocery Customers With These 3 Location Targeting Tips
Grocery trends move about as fast as burger patties and…
A Nonprofits Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
Can You Guess Which Retailer Is Cashing in on Discount Shoppers?
Conventional wisdom held that department stores should never undercut themselves…
A Viewpoint on Location Marketing from a Top Executive at Virgin Holidays
GroundTruth recently undertook a quantitative research study into opinions on…
How to Increase Big Box Sales Using Geo-Location Targeting
It’s an interesting time to be a big box store.…
Changing MARTECH: An Initiative to Help Drive Diversity in Our Industry
On Thursday 12th July, we held the inaugural event for…
5 Ways Mobile Advertising Can Help Your Local Business Play in the Big Leagues
Worried that your local business can’t compete with the behemoth…
5 Location Targeting Strategies to Boost Your Retail Fashion Sales
The number of retail stores in the U.S. might be…