Advertising’s Unconscious Bias: Marketing to the Over-50s
“The over 50s have all the money.” A stark and…
Blog
Expert analysis on trends impacting the marketing landscape.
Reach Pharmacy Retail Shoppers With Location Targeting
From prescriptions to over-the-counter medications, personal hygiene products, and household…
Changing MARTECH: Driving Inclusivity and Diversity
On Thursday 27th September, we held the second event for…
Meet the #GTeam: An Interview with Campaign Manager, Scot Brown
In this new blog series, “Meet the #GTeam,” we’ll be…
How GroundTruth Is Helping State Lotteries Increase Their Winnings
Jackpot winners don’t have to be the only ones getting…
Why eLearning is a Must for Today’s Digital Marketer
It’s only been about ten years since businesses started investing…
Meet the #GTeam: An Interview with Talent Acquisition Manager Sam Maldonado-Quiles
In this new blog series, “Meet the #GTeam,” we’ll be…
Lifting the Hood on Location Marketing
By now we’ve all heard of location targeting and the…
How GroundTruth Uses Random Forests to Predict A User’s Next Store Visit
In location marketing, we take a user’s location data—where someone…
3 Ways Location Data Can Benefit Publishers: Introducing Publisher Audience Insights
As a publisher of an app, you probably already know…
The Industry Body Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…
The Consultancy Viewpoint on Location Marketing
GroundTruth recently undertook a quantitative research study into opinions on…