Digital advertising is getting expensive and stressful. Multichannel ad buys, cookieless targeting and unpredictable consumer behavior mean every marketer is facing higher CPMs, greater scrutiny of their media budgets and more difficulty measuring results. The good news? Strategic use of Return On Ad Spend (ROAS) can make the planning and measuring process simpler.

In partnership with Adweek, this guide will help you rethink your approach to ROAS to prove multichannel campaign impact, understand the customer journey and optimize your overall marketing performance.

Insights include:

• Good vs. Bad ROAS: Beware of hard and fast rules. Take a more nuanced approach based on the outcomes you need to deliver.
• Consider Context: You can’t measure the impact of your ad spend on awareness if every part of your program is focused on driving the immediate sale.
• Power in Pairs: ROAS doesn’t exist in a vacuum. Pair it with other KPIs to get a clearer picture of how your campaigns are really performing.

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Amid all the advertising clutter, breaking through the noise can be challenging. GroundTruth's media tactics eliminate wasted ad impressions and optimize every marketing dollar, so that you can see return on ad spend.

• Advantages of an omnichannel approach
• Successful strategies to achieve return on investment with your ads
• Real GroundTruth campaigns with real business results

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GroundTruth's media products target your customers based real world behaviors – such as past visitation, current location, or past purchases – so you can be confident that your campaigns will drive real business results.

If you're looking for effective ways to connect with egg-cited shoppers, brunch enthusiasts, and holiday celebrants in the weeks leading up to Easter Sunday, your search ends here. Fill your advertising basket with targeted, multi-channel strategies to engage with celebrants hopping into the holiday. This approach will not only enhance your brand visibility but also boost in-store visits and optimize your media investment.

• Analyze historical and projected Easter trends
• Uncover key Easter audiences by location and behavior
• Provide Easter targeting strategies and recommendations

GroundTruth's media products target your customers based on real world behaviors – such as past visitation, current location, or past purchases – so you can be confident that your campaigns will drive real business results.

If you're looking for effective ways to connect with game day enthusiasts, party revelers, and halftime fans during the crucial moments, your search ends here. Utilize precise, multi-channel tactics to engage with celebrants in the weeks leading up to and after the Big Game. This approach will not only enhance your brand visibility but also boost in-store visits and optimize your media investment.

In this guide, we’ll:

• Analyze historical and projected game day trends
• Uncover key game day audiences by location and behavior
• Provide game day targeting strategies and recommendations

GroundTruth’s media solutions target your customers based on where they go in the real world, so you can be confident that your campaigns will drive real business results.

If you’re wondering how best to reach Valentine’s Day shoppers in the moments that matter most, look no further. Leverage targeted, omnichannel strategies to reach celebrants in the weeks leading up to Valentine’s Day while building brand awareness, driving foot traffic, and maximizing media spend.

This strategy guide looks at:

• Historical and projected Valentine’s Day trends
• Insights into key Valentine’s Day audiences
• Recommended Valentine’s Day targeting strategies

GroundTruth’s media solutions target your customers based on where they go in the real world, so you can be confident that your campaigns will drive real business results.

GroundTruth’s media solutions target your customers based on where they go in the real world, so you can be confident that your campaigns will drive real business results.

GroundTruth’s media solutions target your customers based on where they go in the real world, so you can be confident that your campaigns will drive real business results.