Location and Marketing: A Love Story
This year, roughly half of adults in the U.S. still…
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Expert analysis on trends impacting the marketing landscape.
Q&A with GroundTruth’s Head of Engineering: The Future of Location and More
As we kick-off 2019, what are some of the goals…
What’s the Value of a Store Visit for CPG Brands? (Part 2)
As we continue with this blog series, we will be…
Why the Super Bowl is a Sales Opportunity for Your Retail Store
Spice up the hot wings and buy some new fan…
How Providing Better Benefits Strengthens Our Team
What do employees look for in a company? Most companies,…
Your Location Marketing Playbook for Off-Price Retail
There’s no question that off-price clothing retailers are becoming more…
5 Consumer Trends We Saw in 2019
Each new year brings a new mix of consumer behavior,…
What’s the Value of a Visit for Retailers of Consumer Electronics? (Part 1)
In this blog series, we will be diving deeper into…
Meet the #GTeam: An Interview with EMEA HR Manager, Dominata Osei
In this new blog series, “Meet the #GTeam,” we’ll be…
Five Consumer Predictions as We Head into Holiday Madness
If past is prologue, then looking at how consumers behaved…
Build Up Your Home Improvement Marketing Strategy With Location Targeting
The home improvement business is booming. According to reports, home…
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down…