Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going…
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Expert analysis on trends impacting the marketing landscape.
Our Latest Accuracy Audit Produces the Best Results Yet
How important is accuracy when it comes to customer data?…
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be…
What is Geomarketing? Welcome to Geomarketing 101
If you’ve been paying attention to developments in marketing, you’ve…
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Loyalty Campaigns: How to Retain Customer Loyalty
Looking for a way to keep your customers interested in…
Beacon Advertising: Marketing Opportunities & Limits
Beacon advertising seems poised to be the next big thing…
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are…
What’s the Value of a Store Visit for Clothing & Footwear Retailers? (Part 3)
As we continue with this blog series, we will be…
How to Use Location Marketing to Drive Website Visits
One concept our blog readers should be well-acquainted with by…
Meet the #GTeam: An Interview with Senior Director of Engineering, Carol Chen
In this blog series, we spotlight employees at GroundTruth, giving…