The post Five Truths and Myths about CTV Advertising appeared first on GroundTruth.

Based on visitation trends, consumers are raring for some adventures. According to our latest Lean report, foot traffic to categories like Amusement & Theme Parks, Music & Live Entertainment, and Stadiums increased by an average of 30% last July. As people get back out into the swing of summer activity, the increase in activity will also drive demand for retail goods, ranging from new attires and shoes to outdoor furniture and grills.

In this webinar, we highlighted key strategies to not only identify your key audiences for both entertainment and retail verticals, but also provide recommended tactics to reach them in the right moments to drive conversions.

Our experts we reviewed:

• Current consumer visitation patterns and trends
• Audience personas that should top your targeting list
• Creative tactical solutions to reach your audiences in the right moments with precision

The post Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail  appeared first on GroundTruth.

Although car sales were down in 2020, there is optimism about a potential auto sales rebound in 2021. As car shoppers re-enter the market, expectations have changed.

The role of digital experiences leading up to that big-ticket purchase along with lifestyle changes has affected how consumers shop and the types of vehicles that they are in the market for.

At the same time, shifts in media consumption, increase in screen time, and the rise of Connected TV (CTV) will play a big role in how brands and agencies can get their message in front of the right audiences with new marketing strategies.

In this webinar, we tackled:

1. The effect of the pandemic on In-Market for Auto audiences’ shopping behaviors.
2. The importance of choosing the right medium to get in front of your consumers.
3. The opportunity that CTV presents in amplifying your messaging and GroundTruth’s solution to help you measure the direct impact on visits to physical dealerships.

The post Driving Demand: The Future of Auto & CTV appeared first on GroundTruth.

Date: January 21, 2021

Kick start the new year with innovative shopper marketing solutions to drive visits, sales, and overall performance. Learn how to precisely target key CPG audiences in real-time or based on historical behavior from our location experts who have 15 years of experience in this vertical.

Agenda:

• GroundTruth’s CPG product solutions such as in-stock targeting, sales lift optimization, guaranteed incremental return on ad spend, and audience-specific targeting solutions
• New location-based solutions to optimize your media spend
• Best practices for both new and established brands
• Tips on how to measure success

The post Shopper Marketing Trends: Key marketing strategies to influence shopper behavior appeared first on GroundTruth.

Agenda:

• Keynote on the impact and importance of iOS 14 and what businesses/publishers should keep in mind as they make adjustments in preparation.
• Virtual fireside chat to talk with an agency partner on how they guided clients to make changes to their marketing strategies/tactics/budgets during this time.
• Insightful breakout sessions with the speakers and attendees to dive deeper into strategies for coping with rapid changes as well as swap best practices learned during these unprecedented times.

The post Tech Trends: Major Changes to “Business as Usual” appeared first on GroundTruth.

Join us for an all-star panel of diverse small business owners to learn how quarantine-life has not only impacted consumer behavior, but their business plans. Learn firsthand how they’ve adjusted to the “new normal” by leaning into location-based ad tech to tap into the right audiences.

The post Diverse Small Business LeadersDiscuss Challenges and Innovations with Location Tech Leader GroundTruth appeared first on GroundTruth.

Every election year presents its own unique set of challenges for agencies eager to connect with voters. This one is no exception. According to Digiday, there’s “nothing typical about this year’s political ad market,” or the way Trump and Biden’s campaigns are approaching advertising.

The disruption associated with the pandemic is impacting political marketing in a number of ways. For example, traditional door-to-door campaigning becomes unviable when volunteers must follow social distancing guidelines. Many in-person fundraising events have had to be reimagined as well.

This requires that marketers take a more innovative approach this election year. To reach voters in the moments that matter most, consider how and where they’re spending their time, and embrace the technologies best equipped to help you reach them.

Keep it Local

Apart from the presidential and congressional elections this year, voters will be thinking about local issues and offices prior to being presented with their ballot. To ensure voters are aware of the key initiatives that require their attention, consider leveraging GroundTruth’s Blueprints^TM, our proprietary mapping technology.

With this patented technology, all 435 Congressional Districts have been Blueprinted and will be available in your Self-Service account for mobile targeting purposes. In addition, all Upper and Lower House Districts in all 50 states (over 6,000 in total) have been Blueprinted and are available for targeting.

Adapt to the Times

Not only is COVID-19 preventing campaign volunteers from going door-to-door, but it has led some voters to shelter-in-place away from their primary residences. Marketers must therefore devise new methods of connecting with them.

You’ll find digital media at the top of that list. “The money typically used to support this ‘boots on the ground’ campaigning is being shifted to media spending,” Martha Matthews, SVP and group director of local activation for Dentsu Aegis Network, told Digiday. She notes that spending could be even higher than usual this year.

In part, that’s because digital and mobile advertising allows you to overcome physical barriers while still delivering relevant information to potential voters. By tapping into GroundTruth’s audiences, you can reach voters on their devices without putting volunteers or the voters themselves at risk.

Do More With Digital

In fact, mobile media is poised to be one of the most effective ways to reach voters this year. eMarketer reports that US adults are expected to spend 23 additional minutes per day on their smartphones this year. Consumers are spending less time socializing in person, and fewer commitments means more time for digital media. From 2018 to 2020, political ad spend on digital channels is expected to more than double to reach $1.82 billion.

While digital is still trailing behind broadcast, this shift highlights a marketing opportunity to reach and inform voters. With GroundTruth’s Ad Manager, marketers can reach these individuals with Mobile, Desktop, and CTV all within a single, self-serve platform. GroundTruth undergoes an annual 3rd party validation of accuracy, and there’s no minimum spend or fees associated with our platform.

2020 has interrupted business as usual and the way consumers live their lives, so a fresh approach to political marketing is a must. Contact us to learn more about how we can help you get your campaign off the ground before election day.

The post Top 3 Things to Consider for your Political Cause Media Campaign this Election Year appeared first on GroundTruth.

In this follow up session to the Adapting Tactics in the Time of COVID19 webinar, we covered these key topics:

• Consumer behaviors as a result of the COVID-19 pandemic
• Targeting opportunities as a result of tax filing extensions, Census, and 2020 Elections
• How to deploy Residential Targeting and Congressional District targeting tactics to effectively deliver ROI on your campaigns

The post Adapting Tactics II – Tax Season, Census and 2020 Elections appeared first on GroundTruth.

The post How to Boost New Year and Super Bowl Foot Traffic with Location Marketing appeared first on GroundTruth.